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9 Cards in this Set

  • Front
  • Back
Surveys
Must select a sample of individuals from among your target population
Participant Observation [Fieldwork]
the researcher participates in a research setting and observes and records what is happening in that setting
Generalizability
the ability to apply findings to larger populations
Qualitative Interviews (field interview)
commonly referred to as a structured conversation
Secondary Analysis
researchers analyze data that have already been collected by others
Documents
used by sociologist to investigate social life, they exam such divers sources as film, videos, photographs, books, newspapers, diaries, bank records, police reports etc..
Unobtrusive Measures
observing the behaviour of people who do not know they are being studied
Deciding Which Research Method to Use

Four primary factors:
1. The questions that the sociologists wishes to answer
2. resources or sources of funding are crucial
3. access to subjects
4. researcher’s background or training
Eight basic steps in sociological research
1. Selecting a Topic
2. Defining a Problem
3. Reviewing the Literature
4. Formulating a Hypothesis or Research Question
5. Choosing a Research Method
6. Collecting the Data
7. Analyzing the Results
8. Sharing the Results