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16 Cards in this Set
- Front
- Back
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4 P's
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Product, Price, Promotion, Place
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Which P describes how much a product will be sold for?
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Price
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Advertising is a part of which P of Marketing
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Promotion
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What is another way to describe the 4 P's of Marketing
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Marketing Mix
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Market Segmentation
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a market divided into groups of people who have similar needs
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What should you consider when trying to sell a new product or service
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The 4 P's of Marketing
(Product, Price, Promotion, & Place) |
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True or False, a demographic is a type of Market Segmentation.
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True
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Four Types of Market Segmentation
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Demographic, Psychographic, Geographic & Behavioral.
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SWOT
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Strengths, Weakness, Opportunities, & Threats
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What does the O stand for in SWOT
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Opportunities
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Geographic Segmentation
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Group of people divided by physical location
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Demographic Segmentation
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Group of people divided by age, gender, income, and/or religion
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External Forces in a SWOT Analysis
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Opportunities and Threats
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True
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A product is the same thing as a good. (T or F)
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Internal Forces in a SWOT Analysis
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Strengths and Weaknesses
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Service
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Something that can be sold, but not touched
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