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13 Cards in this Set
- Front
- Back
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social influence
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# Social influence is when the actions or thoughts of individual(s) are changed by other individual(s). Peer pressure is an example of social influence.
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belief
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any cognitive content held as true
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fact
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An indisputable truth.
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attitude
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a complex mental state involving beliefs and feelings and values and dispositions to act in certain ways
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behavior
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manner of acting or controlling yourself
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exposure
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Vulnerability to loss resulting from accidental or intentional disclosure, modification, or destruction of information resources.
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external messages
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messages that come from another person or billboard, not a message from within
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branding
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A traditional advertising method used to create an acquired response from a target audience based on cumulative impressions and positive reinforcement. These ads are not purchase for the sole purpose generating a click or visitor. They are geared towards increased product or company name awareness and lifelong customers.
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storytelling
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human communication that springs from a fundamental desire in people to tell each other what happened through the most expressive and immediate means possible; in dramatic storytelling, the recreation of events and people are portrayed through present action visual and oral performance.
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impressionism
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Trend in the arts which seeks to suggest, to evoke subjective and sensory impressions or subtle moods rather then recreating an objective reality.
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lifestyle
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A person's pattern of living as expressed in his or her activities, interests, and opinions.
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mythology
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the projection of human images into the infinite unknown; or, the expression of religious meaning through stories and symbols.
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romanticism
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A reaction against neoclassicism. This early 19th- century movement elevated the individual, the passions, and the inner life. It stressed strong emotion, imagination, freedom from classical correctness in art forms, and rebellion against social conventions.
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