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37 Cards in this Set

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2 critical strands of cognition

Representation (structure) and Process

Representation (structure)

The knowledge you already process; info in your memory

Process

An operation on an external stimulus or other internal representaion

Aristotle's Doctrine of Association

Contiguity, similarity, contrast

3 laws, our brains way of a short cut by grouping things

Who first founded an psyc lab?

Wilhelm Wundt

4 factors that led to the birth of cognitive psyc?

Psychophysics, structuralism, functionalism, behaviorism

Define Psychophysics

A systematic study of the relationship between physical characteristics of a stimuli and the sensation they produce

Define Structualism

Concerned with the structure of the mind--what basic behaviors does every person exhibit

What is functionalism?

Concerned with HOW the mind works--application of the mind

What is Behaviorism?

Goal is to catalogue connections b/w stimuli and responses by using conditional and operant conditioning

Watson and Skinner experiments

Whats is masking?

When one target replaces the first target.. essentially "erasing" it from memory

What are the 2 proposed methods of pattern recognition?

Template theory and feature theory

What is template theory?

a pattern is treated as an unanalyzed whole (numbers on checks, bar codes)

What is feature theory?

A separable element of a pattern

What are the 4 types of attention?

Alerting, vigilance, selective, divided

What is "alerting" attention?

The ability to orient oneswlf to critical, unexpected stimulus

Flashing road signs

What is "vigilance" attention?

The ability to devote full attention to one stimulus(complex), detection of chage has high priority

What is "Selective" attention

The ability to CHOOSE what stimulus to focus on

What is "divided" attention?

The abilty to focus on 2 or more low attention stimuli at once

Define Broadbent's filter theory?

Info processing is limited by channel capacity, only one channel can be processed at a time

What is the key prediction to Broadbent's filter theory?

Selective attention should not be affected by the identity of various messages

Explaine dichotic listening?

Report what has been presented in either ear...numbers and letters in groups of 3.

Describe inattention blindness?


Describe change blindness?

Inattentional: Failure to see consciously caused by lack of attention


Change: inability to detect chages in a display, even when trying

Spacing out/guy giving directions doesnt see the asker change into diff person

What dors change blindness occur?

Because our eyes move so rapidly it cannot process all info given

What is the relationship between arousal and performance?

If arousal is too low or too high, it causes poor performance


If you find the right level of arousal, it causes high performance

What is visual search?

Searching through a display for a particular target

Searching through house for keys, word searches

Define the stroop effect?

It is the interferrence between 2 conflicting pieces of info.

The time it takes to process what color a word is written in

Why does stroop effect happen?

Because we read so often, our minds read the word before processing anything else, so in ordee to name the color our brains have to switch processes

How do you know when something is automatic?

Unaware of it, doesnt interfere with other processes, and its unaffected by process

What is feature integration theory?

1. Parallel Pre-attentive Stage: look for anything that pops out, because we have detectors for every kind of feature, if nothing pops, move to stage 2.


2. Serial attentive stage: all maps form a master map


Define algorithm

Step by step procedures--slow but guaranteed

Defune heuristics

A mental shortcut- fast, but not guaranteed

Reasons why visual attention is difficult to measure

No direct measurement device, need for fixation, attention reflected in reaction time

Define exogenous, endogenous, covert and overt

Exo: involuntary, automatic, bottom up


Endo: voluntary, controlled, top down


Covert: no eye movement


Overt: eye movement (and head movement)

What is declarative memory?

Explicit memory, verbally expressed, knowing "what", facts

What is non declarative memory?

Implicit memory, behaviorally expressed, knowing "how", motor skills

What are the 3 components of memory?

Encoding, storing, retrieving