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37 Cards in this Set
- Front
- Back
- 3rd side (hint)
2 critical strands of cognition |
Representation (structure) and Process |
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Representation (structure) |
The knowledge you already process; info in your memory |
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Process |
An operation on an external stimulus or other internal representaion |
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Aristotle's Doctrine of Association |
Contiguity, similarity, contrast |
3 laws, our brains way of a short cut by grouping things |
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Who first founded an psyc lab? |
Wilhelm Wundt |
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4 factors that led to the birth of cognitive psyc? |
Psychophysics, structuralism, functionalism, behaviorism |
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Define Psychophysics |
A systematic study of the relationship between physical characteristics of a stimuli and the sensation they produce |
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Define Structualism |
Concerned with the structure of the mind--what basic behaviors does every person exhibit |
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What is functionalism? |
Concerned with HOW the mind works--application of the mind |
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What is Behaviorism? |
Goal is to catalogue connections b/w stimuli and responses by using conditional and operant conditioning |
Watson and Skinner experiments |
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Whats is masking? |
When one target replaces the first target.. essentially "erasing" it from memory |
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What are the 2 proposed methods of pattern recognition? |
Template theory and feature theory |
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What is template theory? |
a pattern is treated as an unanalyzed whole (numbers on checks, bar codes) |
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What is feature theory? |
A separable element of a pattern |
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What are the 4 types of attention? |
Alerting, vigilance, selective, divided |
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What is "alerting" attention? |
The ability to orient oneswlf to critical, unexpected stimulus |
Flashing road signs |
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What is "vigilance" attention? |
The ability to devote full attention to one stimulus(complex), detection of chage has high priority |
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What is "Selective" attention |
The ability to CHOOSE what stimulus to focus on |
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What is "divided" attention? |
The abilty to focus on 2 or more low attention stimuli at once |
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Define Broadbent's filter theory? |
Info processing is limited by channel capacity, only one channel can be processed at a time |
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What is the key prediction to Broadbent's filter theory? |
Selective attention should not be affected by the identity of various messages |
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Explaine dichotic listening? |
Report what has been presented in either ear...numbers and letters in groups of 3. |
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Describe inattention blindness? Describe change blindness? |
Inattentional: Failure to see consciously caused by lack of attention Change: inability to detect chages in a display, even when trying |
Spacing out/guy giving directions doesnt see the asker change into diff person |
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What dors change blindness occur? |
Because our eyes move so rapidly it cannot process all info given |
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What is the relationship between arousal and performance? |
If arousal is too low or too high, it causes poor performance If you find the right level of arousal, it causes high performance |
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What is visual search? |
Searching through a display for a particular target |
Searching through house for keys, word searches |
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Define the stroop effect? |
It is the interferrence between 2 conflicting pieces of info. |
The time it takes to process what color a word is written in |
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Why does stroop effect happen? |
Because we read so often, our minds read the word before processing anything else, so in ordee to name the color our brains have to switch processes |
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How do you know when something is automatic? |
Unaware of it, doesnt interfere with other processes, and its unaffected by process |
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What is feature integration theory? |
1. Parallel Pre-attentive Stage: look for anything that pops out, because we have detectors for every kind of feature, if nothing pops, move to stage 2. 2. Serial attentive stage: all maps form a master map |
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Define algorithm |
Step by step procedures--slow but guaranteed |
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Defune heuristics |
A mental shortcut- fast, but not guaranteed |
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Reasons why visual attention is difficult to measure |
No direct measurement device, need for fixation, attention reflected in reaction time |
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Define exogenous, endogenous, covert and overt |
Exo: involuntary, automatic, bottom up Endo: voluntary, controlled, top down Covert: no eye movement Overt: eye movement (and head movement) |
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What is declarative memory? |
Explicit memory, verbally expressed, knowing "what", facts |
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What is non declarative memory? |
Implicit memory, behaviorally expressed, knowing "how", motor skills |
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What are the 3 components of memory? |
Encoding, storing, retrieving |
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