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9 Cards in this Set

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RQ 7-1 Define the term manager without using the word management in your definition. Pg 198 Figure 7.1
One who coordinates the resources of an organization so as to achieve the primary goals of the organization.
RQ 7-4 How do a strategy, a tactile plan and an operational plan differ? What do they all have in common? Pg 201
Strategy plans. An organizations broadest set of plans, developed as a guide for major policy setting and decision making. Design to achieve long term goals of the organization. G.E e.g. To be #1 or #2 in the sales of Washer and dryer.
Tactical plan is a smaller scale plan developed to implement the strategy plan. Most tactical plans cover 1 – 3 years. G.E. e.g. Target new home owners to buy washer and dryer
Operational plan a type of plan designed to implement tactile plan. One year plans that deals with how to accomplish organizations specific objectives. G.E. e.g. Washer Dryer packages and/or rebates.
RQ 7-6 Why are leadership and motivation necessary in a business in which people are paid for their work? Pg 202
Leading; the process of influencing people to work toward a common goal.
Motivating; the process of providing reasons for people to work in the best interests of an organization. The manager has to figure out what motivates his/her subordinates.
RQ 7-7 Explain the steps involved in the control function. Pg 202 Figure 7.3
The control function involves the following three steps:
1) Set standards or specific goals to which performance can be compared.
2) Measure actual performance and compare it to the standard.
3) Take corrective action as necessary.
RQ 7-10 Compare and contrast the major styles of leadership. Pg 209
Authoritarian leader Richard Nixon. One who holds all authority and responsibility, with communication usually moving from top to bottom.
Laissex-faire leader Jimmy Carter One who gives authority to employees and allows subordinates to work as they choose with a minimum of interference: communication flows horizontally among group members.
Democratic leader Bill Clinton One who holds final responsibility but also delegates authority to others, who help determine work assignments: communication is active upward and downward.
RQ 7-13 What personal skills should a manager posses in order to be successful? Pg 214
Oral communication skills. Because a large part of a manager’s day is spent conversing with other managers and employees, the ability to speak and listen is critical for success.
Written communication skills. Managers must be able to write. The manager’s ability to prepare letters, e-mails, memos, sales reports and other written documents may spell the difference between success and failure.
Computer skills. Today, many managers have a computer at their fingertips. Most employees do not expect you to be an expert computer programmer, but they do expect that you should know how to use a computer to prepare written and statistical reports.
Critical-thinking skills. Employers expect managers to use the steps for effective managerial decision making that were described earlier.
1) Why has Subway been able to expand so quickly into international markets?
a) Subway has the ability to adapt to the local environment.
b) Subway builds brand awareness while learning local eating practices in the country that it is expanding to.
2) What are some advantages and disadvantages of Subway’s method for expanding?
Advantages Disadvantages
(A) Brand recognition (D)Local dietary restrictions
(A)Low cost of setup (D)Local zoning laws (A)Quality product (D)Maintaining good quality (A)Healthy alternative (D)Potential for location saturation (A)Many locations still available (D)Training
3) Do you agree with Subway’s use of a health-conscious positioning to fuel its international expansion? Why or why not?
a) Using health as a marketing tool is good. Everyone has become much more health conscious so why not use that to promote your healthy product.
b) Using local fresh products and observing local customs is the best way to ensure customer loyalty when expanding into new international markets