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19 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Positioning |
Stance of company |
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Skimming |
Who's going to pay the most for the benefits (skimming off the top tier of customers bc they will pay more) |
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Nutural |
Other Ps are more relevant |
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Price War |
Setting price below competition |
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Transferred pricing strategy |
Transfer one company's operations/ sales in units to one country to another |
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Channel of distribution |
Path from producer to consumers |
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Push strategy |
To have long distribution channel- middle man |
Pushing it out to everyone making it easily accessible |
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Pull strategy |
Skip middle man right to producer to distributor |
Pulling them into the store |
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Intensive |
Lots of points of sale |
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Selective |
Limited points of sale based on image |
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Exclusive |
Fancy only sold your stores |
Havanna alfores |
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Channel of distribution design |
1)analysis of consumer needs 2)establish objectives 3)ID channel alternatives 4)evaluation of channels alternatives (math portion) |
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IMC |
Integrated Marketing Channel |
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IMC definition |
Using various communication tools in a unified manner to create a synergistic communication basically making everything is cohesive |
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Advertising |
Persuading audiences to take action |
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ICM what makes it up? |
PR Sales promotion Direct marketing Advertising |
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Break even sales definition |
Channel 1 equals channel 2 |
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Break even point definition |
There is no profit or loss |
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Key pricing factors |
1) demand- consumer perception sets max price 2) establish minimum price 3) competitive factors reduce max price 4) business objectives increase minimum potential price |
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