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11 Cards in this Set
- Front
- Back
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Biological Level of Analysis
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Studies the behavior and its causes in terms of brain functioning and hormones as well as genetic factors.
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Cognitive Level of Analysis
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How the mind tells you what you need to be doing. Stereotyping. Problem solving, decision making, memory.
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Social cultural Level of Analysis
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People around you. How others behave.
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Interview
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A researcher asks questions. May be pre-planned and structured, or unplanned and very unstructured. (Answers are self report which may lead to lies regarding a better image to the interviewer.)`
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Survey
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Technique for determining attitudes of people. Can be fixed alternative which is rigid and can lead to bias from the experimenter. Can be open ended response as well.
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Observation
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Watching and recording in order to arrive at a description of behavior.
Naturalistic, controlled, participant, non participant. |
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Participant Observation
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Researcher becomes part of the group on order to study actions from the inside. Particular ethical problems, Good to understanding of actions, could lead to a non-observing participant instead if not watched.
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Non Participant observation
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An approach by researchers not inputting yourself in the action/conversation.
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Case Study
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An in depth study of a single instance of something. Detailed but narrow focus, variety of methods, may use unreliable background research, not always readily generalizable, could be easily comparable to others.
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Sampling
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Random, Opportunity: Who is there at the time, Self selected: researcher chooses.
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Ethical Consideration
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Deception lying to participant to make sure no reactivity, Must be approved.
Debrief giving participants in a research study a complete explanation of the study after the study is completed. WIthdraw giving people the opportunity to leave experiment and destroy data before, during, after. Inform consent informing people of what they are about to participate in. Protection making sure people are safe from harm during experiment. Confidentiality not sharing data if not allowed. |
