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7 Cards in this Set

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How did the revival of the Conservative Party help then win the 1951 election?

- Lord Woolton appointed as Chairman of the Conservative Party. He reorganised the partys electoral machine and began a fundraising scheme (one million fund - much of it used to improve Conservative organisation) and a membership drive (increased by over a million).


- Attempt to project more youthful and democratic image - Young Conservative movement.

How did Conservative Policy development and propaganda help them win the 1951 election?

- Stressed their commitment to full employment, the welfare state and freedom against socialist controls.


- Butler's Industrial Charter of 1947 committed to: the welfare state, mixed economy and full employment.


- They also, supported NHS and opposed nationalisation of iron and steel and road haulage.

How did Labour's election policies and internal divisions help them lose the 1951 election?

- Struggle between Morrison's consolidationists and Bevan's expansionists.


- 1950 Manifesto looked to past not future with commiments to more nationalisation but, did support comprehensive education.

How did Labour's handling of the economy help them lose the 1951 election?

- Korean War: 1951 additional expenditure of £4,700 million on armed services over next 3 years.


- Summer 1951, another balance of payments problem due to rise in cost of imports, America stockpiling materials for rearmament and speculation against pound.

How did Labour's association with austerity help them to lose the 1951 election?

- Restriction of individual consumption so money could be put into industrial production.


- Import controls limited quantity and range of goods available.


- Rationing of most basic foodstuffs continued until 1950.


- High levels of taxation.

How did the Impact of the Cold War help Labour lose the 1951 election?

Soviet Union was being attacked for its repression and dictatorship.


- Conservatives attacked Labour and tried to persuade voters to reject policies aimed at increasing equality in society.


- Capitalist free enterprise no longer had negative associations with 1930s that it had in 1945. Such concepts had gained a more positive meaning.

How did the middle class vote help Labour lose the 1951 election?

- They were tired of austerity, controls and high taxation. The Tory cry of set the people free was seductive.


- Suburban middle class constituencies of Midlands and south-east England saw Labour's gain in 1945 dissipated.