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21 Cards in this Set

  • Front
  • Back

What affects the placebo effect?

how the health care provider behaves


characteristics of patient


situational factors/characteristics of placebo


social norms

Why do placebos work?

- situational factors/characteristics, e.g. the more "medical" or expensive a placebo is perceived to be, the more likely people are to believe in its effectiveness


- placebos serve as our expectation of improvement

How do placebos work?

decrease anxiety (physical)


endorphin release (physical)


classical conditioning (psychological)


expectations (psychological)

More effective placebos results in

fewer new medicines available to ailing patients and more financial woesfor the pharmaceutical industry

What is happening within the pharmaceutical industry?

it’s not that old meds are gettingweaker, but rather that the placebo effects are getting stronger

Placebo perception in the 90s

placebo was considered a psychological trait related to neurosis and gullibility

What the pill color means

Yellow pills are most effective.

Redpills are similar to stimulants. Green pills produce less Anxiety (chillpill) White tablets can soothe ulcers

What was the classic use of placebos in medicine?

to boost the confidence of anxious patient

Why are placebo effects getting stronger?

due to the drug industry's success in marketing their products

#1 Placebo brain trigger

patient's hope of getting better andexpectation of expert care

The results of the pharma industry's efforts

Big Pharma's attempt to dominate the central nervous system has ended up revealing how powerful the brain really is (if you expect to get better > you will!)

The effect of our stress response results from

our nervous system's response to our environment



The autonomic and somatic nervous system are part of

the peripheral nervous system

The sympathetic and parasympathetic nervous system are part of

the autonomic nervous system

The adrenocortical response

hypothalamus stimulates pituitary > pituitary releases ACTH > adrenal cortex stimulation > release of glucorticoids (cortisol)

The adrenomedullary response

sympathetic NS activation > stimulates the adrenal medulla > release of catecholamines (norepinephrine and epinephrine)

The stress response can occur through

the sympathetic NS activation, or the HPA axis

HPA axis method of stress response

hypothalamus activation > release of corticotropin > anterior pituitary secretes ACTH > stimulates adrenal cortex > secretes glucocorticoids (cortisol)

Criticism of Han Selye's GAS

-ignores the processes of allostasis (adaptation and change)


-ignores the situational and psychological factors of stress

According to Lazarus, the effects of stress depend on

a persons ability to cope, their vulnerability, their feeling of threat

Coping

is a process; it is not automatic; it requires effort; it is one's attempt to manage the situation