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30 Cards in this Set
- Front
- Back
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"branding" is...
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... certain brands that associate someone's image
-began in the 1920's |
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what's the problem with branding?
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- shows only the positive side of U.S.; as if we are all rich
- * can't all live consumer lifestyle |
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the SOCIAL CONSTRUCTION OF NEEDS are...
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... things that we think we need are the result of the influence of society
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what influences the SOCIAL CONTRSTUCTION OF NEEDS?
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- ADVERSTISING
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- people should buy more...
- people should invest in ... rather than material goods |
1- durable goods
2- human relations |
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the "magic system" for adverstising...
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... PRODUCTION-DISTRIBUTION-CONSUMPTION
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3 classes of people
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1- population
2- consumer class 3- extremely poor |
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the spread of the same culture is...
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... cultural imperialism
-(homogenous culture) |
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cultural imperiaism causes...
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... other cultures to lose distinct valuable things that makes each culture different
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an exampleof cultural imperialism would be...
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... Europe and the spread of Christianity
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Culture is hard to define bc...
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widespread, different, and includes different things like history, language, etc.
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ORIENTALISM is...
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... the other; people that have ideas of the east
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EDWARD B. TAYLOR was a .... and he believed...
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- British Anthropologist
- culture complex hole of knowledge - habits aquired by man as memebers of society |
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problem in CAPITALISM is...
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CONSUMPTION
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largest propoganda ever is...
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20th century adverstising
-3600 commercial impression a day/ per person |
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TV ads pay for...
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... broadcasting
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Xenophobia is...
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... fear and hatred of strangers or foreigners
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how do we become happy?
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- through comsumption of objects, etc/ commodities
- freedom of comsumption |
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happiness does not come from...
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... material things
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happiness comes from...
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... autonomy and control of lives
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what are our social values? (4)
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1) family
2) love 3) friendships 4) good self-esteem |
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advertising mirrors how people are...
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... dreaming
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how far in the future do we think?
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- we don't think of the future
- we think of us, NOW, instant gratification |
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(POPULATION PROGRAMS/ISSUES)
1. Japan... |
1. small land and large population
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2. China...
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-kill girls (infanticide) bc men carry on the name
- GENDER GAP bc of the murders - 1 child policy |
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3. AFRICA...
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3. planned parent-hood education
-female circumcision... make unpleasant for women to bare children or become STERILE |
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4. America...
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4. LEGALIZED ABORTION(depending on location)
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5. INDIA...
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5. Kerala, India= 1/6 world population
-voted in communist democratic gov't -equal access to healthcare, etc -higher literacy rate for women -women voluntarily have less children -men... get vasectomy for a radio (trade off from gov't) - for population control |
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6. INDONESIA...
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6. (Jaba, Sumatra, INDONESIA)
- gov't pay people to move to a less crowded island |
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-if you not active at all then...
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-you are part of the problem
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