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30 Cards in this Set

  • Front
  • Back
"branding" is...
... certain brands that associate someone's image
-began in the 1920's
what's the problem with branding?
- shows only the positive side of U.S.; as if we are all rich

- * can't all live consumer lifestyle
the SOCIAL CONSTRUCTION OF NEEDS are...
... things that we think we need are the result of the influence of society
what influences the SOCIAL CONTRSTUCTION OF NEEDS?
- ADVERSTISING
- people should buy more...
- people should invest in ... rather than material goods
1- durable goods
2- human relations
the "magic system" for adverstising...
... PRODUCTION-DISTRIBUTION-CONSUMPTION
3 classes of people
1- population
2- consumer class
3- extremely poor
the spread of the same culture is...
... cultural imperialism
-(homogenous culture)
cultural imperiaism causes...
... other cultures to lose distinct valuable things that makes each culture different
an exampleof cultural imperialism would be...
... Europe and the spread of Christianity
Culture is hard to define bc...
widespread, different, and includes different things like history, language, etc.
ORIENTALISM is...
... the other; people that have ideas of the east
EDWARD B. TAYLOR was a .... and he believed...
- British Anthropologist
- culture complex hole of knowledge
- habits aquired by man as memebers of society
problem in CAPITALISM is...
CONSUMPTION
largest propoganda ever is...
20th century adverstising
-3600 commercial impression a day/ per person
TV ads pay for...
... broadcasting
Xenophobia is...
... fear and hatred of strangers or foreigners
how do we become happy?
- through comsumption of objects, etc/ commodities

- freedom of comsumption
happiness does not come from...
... material things
happiness comes from...
... autonomy and control of lives
what are our social values? (4)
1) family
2) love
3) friendships
4) good self-esteem
advertising mirrors how people are...
... dreaming
how far in the future do we think?
- we don't think of the future
- we think of us, NOW, instant gratification
(POPULATION PROGRAMS/ISSUES)
1. Japan...
1. small land and large population
2. China...
-kill girls (infanticide) bc men carry on the name
- GENDER GAP bc of the murders
- 1 child policy
3. AFRICA...
3. planned parent-hood education

-female circumcision... make unpleasant for women to bare children or become STERILE
4. America...
4. LEGALIZED ABORTION(depending on location)
5. INDIA...
5. Kerala, India= 1/6 world population
-voted in communist democratic gov't
-equal access to healthcare, etc
-higher literacy rate for women
-women voluntarily have less children

-men... get vasectomy for a radio (trade off from gov't)
- for population control
6. INDONESIA...
6. (Jaba, Sumatra, INDONESIA)
- gov't pay people to move to a less crowded island
-if you not active at all then...
-you are part of the problem