Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
It consist of the assessment of the external forces that act upon the marketing organization and it's target consumer. This refers to the threats and the opportunities in the marketing of the product or service. |
Environmental scanning and analysis |
|
|
Is an important factor in the analysis of consumer behavior as it is the contributory component in the introduction of new and innovative products in the market. |
The technological environment |
|
|
The research analysis should cover all the external forces of the environmental aspects that interplay in the development of consumer behavior. The research goal should be able to predict the changes in these environments and how it Influences consumer buying behavior. |
The external forces of the environment |
|
|
The area of economics has particular relevance to consumer behavior. Consist of the monetary, natural and human resources. |
The economic environment |
|
|
It is a study of the economic decision made b individual consumer and its behavioral determinants. |
Behavioral economics |
|
|
Are important determinants of consumer behavior. |
The natural environment |
