Gra841 Final Exam

Front 1

_______________ can be defined as all of the differenttechniques to get your message out there.

Back 1

Marketing

Front 2

True or False

Public relations comes from the business itself and a first party player.

Back 2

False

Front 3

True or False

Public Relations is a subset of Marketing

Back 3

True

Front 4

__________ is knowing what the word is.

Back 4

Branding

Front 5

Ideally, we want our brand promise and the customer experience to be at the ________ level.

Back 5

same

Front 6

In what Wave of Brand Evolution did people see branded goods as a measure of quality or safety?

Back 6

Wave #1: 1875-1920

Front 7

What does anthropomorphize mean?

Back 7

to take something not human and giving it a humanidentity

Front 8

In what Wave of Brand Evolution was there an increase in copy-cat products?

Back 8

Wave #2: 1920-1965

Front 9

True or False

We are currently in Wave #6.

Back 9

False

There is no Wave #6

Front 10

In what Wave of Brand Evolution, was it first seen that brands were able to provide status?

Back 10

- Wave#3: 1965-1985

Front 11

Starbucks and Disney are brands that provide an _______________ experience.

Back 11

emotional

Front 12

Nero-Marketing is also known as ________ _______________ .

Back 12

Limbic Branding

Front 13

A logo must be _____________ , describable, effective without colour and _______________

Back 13

Scalable

Memorabl

Front 14

What are the 4 steps to creating a logo?

Back 14

1. Create avector image

2. Limit yourcolour palette

3. Avoid finelines

4. Align thechosen typeface and form to the brand

Front 15

True or False

Using story telling in a brand personalizes the service or product.

Back 15

True

Front 16

What is the 98% Rule?

Back 16

98% of the products will find a customer

Front 17

The WalMart model is low prices with lots of __________ .

Back 17

choice

Front 18

True or False

We are moving from the recommendation age to the information age.

Back 18

False

from the information age to the recommendation age

Front 19

What are Aristotle’s 3 Frames of Persuasive Communication and what do they appeal to?

Back 19

Ethos - persuasion through credibility

Logos - persuasion through logic

Pathos - appealing through emotion

Front 20

What is the Sales Cycle?

Back 20

prospecting

qualifying

presentation

managing objections

closing

customer nurture

Front 21

In the Sales Cycle, sending a monthly newsletter would be an example of ___________ _____________ .

Back 21

customer nurture

Front 22

Price ____________ is pricing high and targeting clients that expect more.

Back 22

Price Skimming

Front 23

_____________ pricing is have low prices to under cut the competitor.

Back 23

Penetration Pricing

Front 24

True or False

Never cold call, Always an introduction

Back 24

True

Front 25

True or False

Having active social media accounts are an example of Inbound Marketing

Back 25

True

Front 26

What are the 6 elements that make an idea stick?

Back 26

simple

unexpected

concrete

credible

emotional

stories

Front 27

_____________ statments help secure funding and understand where the business is going.

Back 27

Pro Forma Statements

Front 28

Which statement shows a business’ profit or loss over a given period of tim

Back 28

Income Statement

Front 29

Nadine would create __ (#) balance sheets for a 3 year projection

Back 29

4

the day of, end of year 1, 2 and 3

Front 30

True or False

Pro Forma Statements help a business understand their seasonality.

Back 30

False

cash flow statements

Front 31

______ assets keep their value for long periods of time

Back 31

Fixed assets

Front 32

What is the winning formula for writing an executive summary?

Back 32

Grab

Problem

Solution

Opportunity

Competitive advantage

Model

Team

Promise

Ask

Front 33

Are are the 5 parts to a 7min rifle shot presentation?

Back 33

Hook

Preview

Body

Recap

Call to action

Front 34

What is the 10-20-30 Rule?

Back 34

10 slides

20 minutes

30pt font

Front 35

True or False

Current assets are more liquid then fixed assets.

Back 35

True

Front 36

Prepaid expenses and a website domain are both examples of _______ assets.

Back 36

Current

Front 37

What is a form of money that is peed to the company by its clients?

Back 37

Accounts receivable

Front 38

Current liabilities are short term _______ that will have to be paid within a _______.

Back 38

Short term debts

Within a year

Front 39

True or False

Equity is a better indicator of wealth than profits.

Back 39

True

Front 40

What is the difference between fixed and variable expenses?

Back 40

Fixed expenses stay the same regardless of sales level. Variable expenses fluctuate with sales.

Front 41

True or False

Breakeven can only be represented in sales units and percentage of sales

Back 41

False

Front 42

What are purple farts?

Back 42

Phrases that sound intelligent but have no meaning

Front 43

An executive summary should _____ your company, not just describe it.

Back 43

Sell