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29 Cards in this Set
- Front
- Back
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Learning
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a relatively permanent change in behavior due to experience
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Behaviorism
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emphasizes the study of observable behavior and the role of the environment as a determinant of the behavior
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Conditioning
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the association between environmental stimuli and the organisms response
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Unconditioned Stimulus
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elicits a response in the absence of learning (food)
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Unconditioned Response
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the reflexive response to a stimulus in the absence of learning(drool)
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conditioned stimulus
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an initially neutral stimulus that comes to elicit a conditioned response after being paired with an unconditioned stimulus (bowl)
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conditioned response
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a response that is elicited by the conditioned stimulus (dog)
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Example
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Product+Celebrity=you purchase
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Watson and Raynor
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"little albert" experiment
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Little albert experiment
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NS: rat
US: loud Noise UR: albert =CS: rat and CR: scared albert |
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Learning
|
a relatively permanent change in behavior due to experience
|
|
|
Behaviorism
|
emphasizes the study of observable behavior and the role of the environment as a determinant of the behavior
|
|
|
Conditioning
|
the association between environmental stimuli and the organisms response
|
|
|
Unconditioned Stimulus
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elicits a response in the absence of learning (food)
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Unconditioned Response
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the reflexive response to a stimulus in the absence of learning(drool)
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conditioned stimulus
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an initially neutral stimulus that comes to elicit a conditioned response after being paired with an unconditioned stimulus (bowl)
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conditioned response
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a response that is elicited by the conditioned stimulus (dog)
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Example
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Product+Celebrity=you purchase
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Watson and Raynor
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"little albert" experiment
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Little albert experiment
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NS: rat
US: loud Noise UR: albert =CS: rat and CR: scared albert |
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Counterconditioning
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the process of pairing a conditioned stimulus with a stimulus that elicits an incompatible response.
(Ex: cup of milk, happy baby..rabbit, scared baby,...rabbit+milk, happy baby...rabbit, happy baby) |
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Positive punishment
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A punishment procedure in which a response is followed by the presentation of, or increase in intensity of, an aversive stimulus; as a result the response becomes weaker– the response is less likely to recur
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negative punishment
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A punishment procedure in which a response is followed by the removal of, or decrease in intensity of, a desirable stimulus; as a result the response becomes weaker– the response is less likely to recur.
chapter 9 Punish |
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Punishment
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weakens or reduces the probability of the response that follows
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Positive reinforcement
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A reinforcement procedure in which a response is followed by the presentation of, or increase in intensity of, a reinforcing stimulus; as a result, the response becomes stronger– the response is more likely to recur.
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negative reinforcement
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A reinforcement procedure in which a response is followed by the removal of, or decrease in intensity of, a an aversive or unpleasant stimulus; as a result, the response becomes stronger– the response is more likely to recur.
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Continuous
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every occurrence of a response is reinforced
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Intermittent
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only some occurrences of a response are reinforced
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Instinctive drift
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the tendency for an organism to revert to instinctive behavior
• important to consider species-typical behavior |
