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63 Cards in this Set

  • Front
  • Back

Mode 1 for decision making

Fast, automatic, frequent, emotional, stereotypic, subconscious

Mode 2 for decision making

Slow, effortful, infrequent, logical, calculating, conscious

Deficit Model

experts try to “fix” lay people’s “irrational” thinking by filling in “missing information” (fixing the deficit)

why does the deficit model fail?

does not acknowledge how experts impose their own values, educating people is difficult in any case, and even facts often disregarded if source not trusted

Participatory Model

experts & lay people work together inform one another about both facts & values

Social Marketing

using marketing approaches for public health interventions that account for how people really think & make decisions

Compliance with medical regimens

“the extent to which a person’s behavior (in terms of taking medications, following diets, or executing lifestyle changes) coincides with medical or health advice.”

What factors associated with noncompliance?

More complex regimens; those for asymptomatic or psychiatric regimens; long treatment period; troublesome side effects

Doctor-patient interaction

clarity of information, relationship quality are at fault

Patient health beliefs

perceptions about own susceptibility, seriousness of consequences, and side effects

the health belief model

Model developed in 1950s by social psychologists in US public health service based on modifying variables, perceived seriousness, and susceptibility and they likelihood to engage in health-promoting behaviors

Medically-centered perspective

focuses on provider giving directions, patients expected to comply – consensual model aligning with Parsons’ perspective, where noncompliance is deviance

Health belief model perspective

takes patient perspective into account, but assumes rational decision making based on that person’s health beliefs

“patient-centered” perspective

Patients are active agent in their treatment

Why do patients manipulate medication regimen

To “test” its efficacy against their own standardsTo assert control over provider-patient relationshipWhen regimens incompatible with context of patient’s life

Conrad’s study design & findings

He studied noncompliance in regards to patients with epilepsy and the reason why they didn't take their medications

Social or patient-centered approaches to non-compliance

This approach acknowledges that patient-provider interaction is a short moment with relatively short-term impacts even for the chronically ill – most of life lived outside the health care setting

goal of patient-centered perspective

Seeks to understand patient behavior on own terms & in context of patients’ lives & meaning-making ex. family, autonomy, pride, identity, as well as time & monetary costs

Denscombe: uncertain identities & health-risking behaviour

Denscombe argues that these commonly cited factors matter, but also points to problem of “uncertain identities” in social context of late modernity

Perceptions of why do contemporary young people smoke cigarettes?

peer pressure, perceived invulnerability, stress relief, addiction, susceptibility to advertising, home influence, low self-esteem, enjoyment

causes of uncertain self-identities

Self-identities are uncertain when old traditions, customs, ascribed identities become less important, greater complexity of social relationships & roles, more agency in defining the self

finding of why teens smoke

Looking grown upLooking coolLooking “hard”“Girl power”Being in controlA calculated risk

Information campaigns and implications on teen health

Information about what the reality of what can happen when you go out and drinkTries to deter teens from drinking too much Public images that try to direct people to the realities

King, Jennings & Fletcher reading

Medical adaptation to academic pressure: schooling, stimulant use & SES

Why do kids use stimulants?

Stimulants effective because they reduce symptoms & promote academic performance – even improve memory & learning for those without ADHD, offering opportunity for cognitive enhancement for all children who obtain them

drug holidays

Children more likely to take stimulants during school year than summer

medicating and SES

Children from high SES families show largest difference between school year & summer useNot because high & low SES kids have different doctorsAuthors argue for differential parental intervention by SES level of families

social explanations for medicating

Academic performance pressure high for students but also teachers, who recommend ADHD screening to manage classrooms, and parents, who want their kids to do wellPharmaceutical companies have aggressively marketed ADHD & medication treatments directly to consumers

Physicians and medicating

Physicians now engage with “activated patients” who aggressively manage own care, question doctors’ authority, and request tests and procedures for which there is little evidence of medical benefit.”

Documentary: The Medicated Child

Concerns over medicating kids-use medication for the children to act normal or to full fit their normal role in societyJAcob- higher SES the recommendation of medication was very prominent —childhood bipolar disease was now being diagnosed to kids these were new diagnoses and new research —the recognition of the disorder has increased the number of people who are diagnosedLower SES family who is reliant on the medication as the only way to function —ate lots of sugar and couldn't tell her was full r not —doctor was interview about the things that he uses to diagnosis his patientsDebate and confusion has led to diagnosis

Medicalization

is the process by which human conditions and problems come to be defined and treated as medical conditions, and thus become the subject of medical study, diagnosis, prevention, or treatment.

ambiguous diagnosis

open to more than one interpretation; having a double meaning, unclear or inexact because a choice between alternatives has not been made.


unclear medical diagnosis

What’s the population perspective & why is it different?

Focus is on population composition, distribution & change

Population perspective on health distinct from individualistic

Individual/medical perspective: “Why do some (these) individuals have hypertension?” Population perspective: Why do some populations have so much hypertension, whilst in others it is rare?

Factors to consider when identifying information about populations

cohort/age/period and fertility/mortality/migration

Birth cohorts

usually people born in the same calendar years (often a decade, such as 1990-1999, but not always) Ex. “Baby boomer”

Period and population health

consider How are people of all ages/cohorts affected by period events at a point in time?

Demographic shift

change in makeup of a population over time – such as increase in average age of US residents, or increase in ethnic & racial diversity

Population projections

try to predict changes in population size over time, assisted by historical measures of growth, understanding of changes in social structures, analysis of demographic information (e.g., birth, death & migration rates)

Population pyramids

provide a histogram of the population size of age cohorts, usually stratified by sex

Malthusian Theory: Dire predictions about population growth

Focuses on how exponential growth of population could outpace arithmetic growth of agricultural productionIf population growth exceeded food supply, a “natural” check on population growth would occur

Total fertility rate

average number of children that would be born to a woman over her lifetime if:She were to experience the exact current age-specific fertility rates (ASFRs) through her lifetime, andShe were to survive from birth through the end of her reproductive life

Fertility rates

slowed down but are highest in lower SES areas


more children survive childhood and less infant mortality rates

Immigration

movement into a new geographic space

emigration

movement away

Push factors

negative attributes of a location that encourage emigration

pull factors

increase immigration to a new place

Rose: Sick individuals

Determinants of individual cases often the focus of physicians: why did THIS patient get THIS disease at THIS time?

“risk factors”

identify certain kinds of individuals as more susceptible to disease


often occurs WITHIN a given population

Rose …and sick populations

Within populations, it’s hard to show correlation between diet & serum cholesterol, but across populations it’s easierThis is because there is often more variation in level of causal factors across societies than within localities

health promotion: 
High risk strategy


Advantages

Intervention appropriate to individualSubject motivationPhysician motivationCost-effective use of resourcesBenefit-risk ratio favorable

health promotion: 
High risk strategy


Disadvantages

Difficulties & costs of screeningPalliative & temporary – not radicalLimited potential for individual or populationBehaviorally inappropriate

Or the population strategy? (change environments/norms, small changes for all)


Advantages

Radical!Large potential for population Behaviorally appropriate

Or the population strategy? (change environments/norms, small changes for all)


Disadvantages

Small benefit to individual – “prevention paradox”Poor motivation of subject & physicianBenefit to risk ratio worrisome

Thaler & Sunstein: Nudge

we’re not homo economicus, we are homo sapiens & don’t always choose rationally for health

Choice architect

organizes context in which people make decisions

Libertarian paternalism

people should be free to do what they like, but it’s legitimate for choice architects to try to influence people’s behavior to make lives longer, healthier

Nudge

any aspect of choice architecture that alters behavior in predictable way without forbidding any options or significantly changing economic incentives

Social influences that underlie power of nudges

information, peer pressure & priming

A Traffic-Light Label Intervention and Dietary Choices in College Cafeterias: Seward, Block & Chatterjee

6 cafeterias at Harvard University, in Cambridge, Massachusetts, we implemented a 7-week intervention including traffic-light labeling (red: least nutrient rich; yellow: nutrient neutral; green: most nutrient rich), choice architecture (how choices are presented to consumers), and “healthy-plate” tray stickers.

Conclusions


Choices in College Cafeterias

Although many students reported using traffic-light labels regularly and wanted interventions to continue, cafeteria interventions did not demonstrate clear improvements in dietary quality.

computational model for a nudge

developed a decision-analytic model to simulate and quantify how placement of healthy beverage (placement in beverage cooler closest to entrance, distance from back of the store, and vertical placement within each cooler) affects the probability of adolescents purchasing non-SSBs.

results of computational model

non-SSB purchases were 2.8 times higher when placed in the “optimal location” – on second or third shelves of front cooler – compared to the worst location on the bottom shelf of the cooler farthest from the entrance.