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37 Cards in this Set

  • Front
  • Back

Ivan Pavlov

- Discovered classical conditioning in 1901.


- Won Nobel Prize in medicine or Physiology.


- Nominated 4 more times.


Classical Conditioning


A learning process that occurs when two stimuli are repeatedly paired.

Pavlov described classical conditioning, involving:

1.) Unconditioned Stimulus (UCS)


2.) Unconditioned Response (UCR)


3.) Conditioned Stimulus (CS)


4.) Conditioned Response (CR)



UCS= UCR


Stage 1: Before conditioning-

Unconditioned Stimulus (UCS) produces an Unconditioned Response (UCR).



= A stimulus in the environment has produced a behavior/ response which is unlearned (unconditioned) and therefore is a natural response which has not been taught.

Neutral Stimulus (NS)

Has no effect on a person.



Does not produce a response until it is paired with the unconditioned stimulus.

Stage 2: During conditioning-

A stimulus which produces no response (neutral) is associated with the unconditioned stimulus at which point it now becomes the Conditioned Stimulus (CS).

Stage 3: After conditioning-

The Conditioned Stimulus (CS) has been associated with the Unconditioned Stimulus (UCS) to create a new Conditioned Response (CR).

Pavlov's 5 Major Conditioning Processes:

1.) Acquisition


2.) Extinction


3.) Spontaneous Recovery


4.) Generalization


5.) Discrimination

1.) Acquisition

The initial learning that takes place.



It is determined by how much time elapses between presenting the Neutral Stimuli (NS) and the Unconditioned Stimuli (UCS).

2.) Extinction

How long it takes to forget or eliminate the Conditioned Response (CR).

3.) Spontaneous Recovery

Happens after the Conditioned Response (CR) reappears after a long period of time.



It proved that Extinction only suppressed the Conditioned Response (CR), not completely eliminated it.

4.) Generalization

Tendency to respond to stimuli that is similar to the Conditioned Stimuli (CS).



Ex: Pavlov's dog would drool upon hearing a buzzer as well as the bell.

5.) Discrimination

The learned ability to differentials between similar stimuli.



Ex: The dog eventually learns to tell the difference between the bell and the buzzer.

E.B. Titchener (1867- 1927)

- Studied under Wundt.


- Head of psychology lab at Cornell (1892).


- Proponent of "pure" science; No applied science.


- Started school of structuralism.


Structrualism

E.B. Titchener



Consciousness made up of separate structures.


Titchener's Theories:

Differentiated mind and consciousness.



Mind= all mental processes occurring over lifetime.



Consciousness= all mental processes occurring at one time.

Functionalism

James Rowland Angell



Focused on understanding how consciousness enabled an organism to interact with and adapt to it's environment.



Focusing on individual differences.

Which two people translated and revised Albert Binet's intelligence test?

Henry Herbert Goddard and Lewis Terman.

Who invented the Coca- Cola, caffeine study?

Harry Hollingworth

Alfred Adler was known for?

Individual Psychology (life style)


A collection of unique qualities about an individual.


-Unconscious


-Developed in childhood.


-Combination of behavioral and personality variables.


(Activity level and social interest being the most important.)


Typology of life styles:

Getting individual- always taking.



Ruling individual- high activity, no social interest.



Socially useful individual- high activity and social interest.

Other topics Adler explored:

Inferiority complex


Power motivation


Birth order

Carl Jung

Divided unconscious mind into 2 parts:


Personal Unconscious- repressed wishes, experiences, motives of the individual.


Collective Unconscious- Cumulative experiences of part generations were embedded deep into the psyche.

Collective Unconscious

Contains archetypes:


- Inherited behavioral tendencies of a mystical nature.


- Predisposed people to behave in certain ways.



Most important archetype was the self.


-Unifying all your archetypes into a personality.

Karen Horney

- Womb envy.


- Focused on anxiety.



- Identified neurotic needs:


1. Need for personal admiration.


2. Need for perfection.


3. Need to exploit others.


4. Need for power.

Who did Freud give credit to for psychoanalysis?

Josef Breuer

Two researchers known for little Albert experiment:

Watson & Rayner

Thorndike's Law of Effect:

"If a response, in the presence of a stimulus, is followed by a satisfying state of affairs, the bond between stimulus and response will be strengthened."


Morgan's Canon

A higher mental process should not be invoked if the behavior could be explained adequately by a lower mental process.


Two lesser known behaviors at odds with each other:

Clark Hull: Theory of Habit Strength


- More reinforcement after a behavior makes that connection stronger.



B.F. Skinner: Radical Behaviorism/ Applied Behavior Analysis (ABA)


- Your environment influences your behavior

First American women to earn a PHD?

Margaret Floy Washburn

Alfred Russell Wallace discovered?

Discovered evolution independently of Darwin but never published it.

Lillian Gilbreth

First woman to be a member of the American Society of Mechanical Engineers.



First woman to be elected to the National Academy of Engineering.



The only psychologist to appear on a US stamp.

First psychologist to write a book on psychological experiments in terms of IVs and DVs?

Robert Sessions Woodworth

Hugo Munsterboro

Early work was in false confessions.



Considered one of the first founders of industrial psychology.

Psychology of advertising:

Harlowe Gale

Psychologist who used return coupons and direct ads?

Walter Dill Scott