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21 Cards in this Set
- Front
- Back
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ABC's
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Affect - feelings Behavior - what we do Cognitions - thoughts |
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Law #1
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The situation matters - different people react differently in the same situation
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Law #2
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The brain likes it easy - don't want to think more than we have to
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Norms
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Social rules for behavior we are expected to follow
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Explicit Norms
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Rules that are written (laws)
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Implicit Norms
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Rules created by society
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Roles
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Social positions governed by norms
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Individualism
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A society's emphasis on individuals (USA)
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Collectivism
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A society's emphasis on group (Japan)
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Hofstede's Dimensions
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A way of classifying cultures -Individualism vs. Collectivism -Uncertainty Avoidance -Power Distance |
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Uncertainty Avoidance
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society's ability to tolerate the unknown/unexpected
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Power Distance
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Society's attitudes towards hierarchy and authorty
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Hypothesis
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A statement about the relationship between variables
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Theory Driven Hypothesis
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Somebody's vision about some aspect of the world
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Theory Based Hypothesis
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Read about somebody's theory
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Data/Research Driven Hypothesis
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Uses someone else's data
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Variables
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Construct that varies in magnitude or type
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Independent Variable
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The cause
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SSG - Subject Selection Grouping Variable
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Trait, characteristics, experience, ability -Gender, race, age are most common |
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Dependent Variable
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Outcome;effect
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External Variable
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All variables that aren't independent, dependent, or SSG
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