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19 Cards in this Set
- Front
- Back
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Voice
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The way a writer or speaker uses words and tone to express ideas as well as his or her personas
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Diction
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The writers choice of words; a stylistic element that helps convey voice and tone
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Syntax
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The arrangement of words and the order of grammatical elements in a sentence
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Imagery
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The verbal expression of sensory experiences
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Tone
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A writer/ speakers attitude toward the subject
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Direct quote
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Quoting exactly what the speaker said
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Indirect quote
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Paraphrasing the speakers words without twisting them
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Protagonist
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Main character
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Simile
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Using like it as to compare two unlike things
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Hyperbole
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Exaggeration used for effect or humor
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Gloss
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an added explanation not in the text
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Prose
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ordinary written or spoken language using sentences and paragraphs
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Point of View
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perspective from which the story is told
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Advertising Technuques
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specific methos used in print, graphics, or videos to persuade people to buy a product or use a service
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Rhetorical appeals
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emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer
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Pathos
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appeals to emtions
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Ethos
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appealing to ethics
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Logos
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appeal to logic
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Hook
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an interestin quotation, ancedote, or example at the beginning of a piece of writing that grabs the readers' attention
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