English 2 First Semester Exam

Front 1

books

Back 1

knowledge

Front 2

mechanical hound

Back 2

threat of technology

Front 3

mirrors

Back 3

self reflection

Front 4

the sand and the seive

Back 4

retnetion of knowledge

Front 5

burning bright

Back 5

destruction of city

Front 6

parlor walls

Back 6

mind control

Front 7

the pheonix

Back 7

hope emits destruction

Front 8

the hearth and the salamander

Back 8

two faced montag

Front 9

snakes and beetles

Back 9

evil

Front 10

piggy/glasses

Back 10

adult/seeing clearly

Front 11

ralph/conch

Back 11

order/sound and silence

Front 12

simon

Back 12

faith

Front 13

roger

Back 13

evil/satan

Front 14

jack

Back 14

savagery

Front 15

beast

Back 15

evin in everyone

Front 16

Weasel Word

Back 16

Modifiers that tend to negate the claim that follows.
helps, like, virtually, can be, up to, as much as, tackles, fights, resists, the feel of, the look of, looks like

Front 17

Unfinished Claim

Back 17

ad claims the product is better or has more of something but does not finish the comparison.
Magnavox gives you more. Supergloss does it with more color, more shine, more sizzle, more.

Front 18

"We're Different and Unique"

Back 18

states simply that there is nothing else quite like the product advertised
There's not other mascara like it. Olny Doral has this unique filter system.

Front 19

"Water is Wet"

Back 19

Say something about the product that is true for any brand in that product category.
Mobil: the Detergent Gasoline. Rheingold, the natural beer. Great Lash greatly increases the diameter of every lash.

Front 20

"So What"

Back 20

kind of cliam to which the careful reader will react by saying, "so what?" claim is made which is true but gives no real advatage to the product.
Campbell's give you not one but two chicken stocks. Geritol has more than twice the iron of ordianty supplements.

Front 21

Vague Claim

Back 21

simply not clear. often usues weasel words nd overlaps with other claim categories. key to vaue claim is the use of the words that defy exact verifictaion.
Lips have never looked so luscious. Its deep rich lather makes hair feel new again.

Front 22

Endorsement or Testimonial

Back 22

celebrity or authority appears to lend some of his magic powers to the product

Front 23

Scientific or Statistical Claim

Back 23

uses scidetific proof, very specific numbers or impressive sounding words or ingredients.
Wonder bread helps build stong bones in 12 ways. Special Morning=33% more nutrition.

Front 24

"Compliment the Consumer"

Back 24

flatters the potentional customer.
We think cigar smokers are somebody specila. You've come a long way baby. You pride yourself on good home cooking. The lady has taste.

Front 25

Name Calling

Back 25

Descreditting a person or a product by putting down; negetive name or product.
Subway vs. Quiznos
Coke vs. Pepsi

Front 26

Plain folks

Back 26

Identify with commmon everyday people

Front 27

Band wagon

Back 27

Everybody's doing it

Front 28

Transfer

Back 28

Identify product w/ culture and family
Identify product w/ sale

Front 29

Card Stacking

Back 29

present only selected facts