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38 Cards in this Set
- Front
- Back
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New Media
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any electronic, interactive communications media that allow the user to request or receive delivery of information, entertainment, marketing materials, products and services
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Who created the Internet and why ?
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The Pentagon created the internet in 1969 and was established to link government and university computers
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What are some early forms of new media?
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Video arcade games, such as pong and Atari
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Who watches 25% less television
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internet households
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Advantages of using online advertising
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accessible, on demand and 24 hours; ow costs, content can be updated and changed at anytime ; navigating the internet is fairly easy
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disadvantages of using online advertising
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No clear standard for measuring success (like nielsen measures TV... theres no internet equivalent so its hard to say how many on-line users actually saw your advertisement); small audience; users may leave a web page before an ad downloads
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What is a link
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anything on a web page that drives traffic to another site
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What is a banner
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horizontal rectangle at top of the page that looks like a billboard
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What is key words
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search engine that can be done by entering key words
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what is a portal
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Yahoo and Google are good examples (they're simply search engines)
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What is a interstitial
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flashes of imagery that appear between pages of a site
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What is a Pop Up Window
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seperate windows that appear over site content while a page is loading
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What are banners responsible for?
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They are responsible for 96% of ad awareness and considered very effective
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How much money is expected to be purchased on line each year
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300 billion
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what are click throughs
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a way of measuring success of online advertsing
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What is reach v. frequency
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Reach- the number of different people who are exposed to an advertising message at least once
Frequency- the number of times people are exposed to the message |
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Why advertisers use TV to get their messages across
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when people can see what it does people are much more likely to buy
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What is the importance of pax-tv
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it proved that a tv network based on religion and infomercials cant be succesful
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who was the creator of pax-tv
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Mr. Bud Paxson
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How does the FCC define a television network
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Obscene, Indescent, Profane
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What are the three types of sales markets
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Upfront, Scatter, and oppurtunistic market
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What is an upfront sales market
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buy tv sports in advance (6 mos) know what shows are coming back- prime time goes quick
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What is an scatter market
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bought 60 days in advance
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WHat is an oppurtunistic market
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whatever is left and didnt get sold
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What is a clearance
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Retail sale in which closeout goods are offered at heavily discounted prices.
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First run vs. Off network syndication
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First-run syndication refers to programming that is broadcast for the first time as a syndicated show
Off-network syndication involves the licensing of a program that was originally run on network television or in some cases first run syndication: a rerun; |
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What is the siginifcance of a infomercial
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they are considered popular; gives well known information to buyer; great way to get product across; celebrities do it
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how did cable tv start
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started in 1948; known as community antenna television; John Walson started to sell tv machines but the frequencies couldnt get up past the mountains; John Walson then connected this antenna to his store with the help of cables. Seeing the excellent results of his endeavor, people started buying more television sets.
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What are some big cable networks
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MTV, ESPN, BET, VH1
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What do MTV, Vh1, BET, ESPN specialize in
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MTV- new age music tv
Vh1- urban music tv BET- Black entertainment ESPN- Sports |
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Advantages and disadvantages of cable as an advertising medium
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not everyone owns a tv; people are not guaranteed to see ads
alot of people own tv; you can reach a widespread of people |
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Advantages and disadvantages of cable as an advertising medium
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reaches alot of people; not everyone has cable; you are only seeing certain amounts of ads because your forced to watchc one at a time
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Advantages and disadvantages of radio as an advertising medium
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pertains to a particular listener; you have a choice; no visual aid
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How have corporate mergers affected the radio industry
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the have made it a big media conglomerate
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Importance of local interconnects
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LIN (Local Interconnect Network) is a serial network protocol used for communication between components in vehicles.
Easy to use, Components available, Harness reduction, More reliable vehicles,Extension easy to implement. No protocol license fee required; |
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Importance of radio planers
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you know what is going to be played and the order
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significance of radio at work
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you can listen to it all the time. others can listen
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history of new media
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Web pages (Mosaic) - 1993
Yahoo! - January 1994 Wiki - March 1995 Blogging - December 1997 Google - September 1998 Wikipedia - January 2001 iPod - October 2001 Second Life - June 2003 MySpace - August 2003 Facebook - February 2004 Podcasting - September 2004 Digg - December 2004 YouTube - February 2005 Twitter - March 2006 |
