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22 Cards in this Set
- Front
- Back
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Key Elements of a Business Model |
1. Value proposition 2. Revenue model 3. Market opportunity 4. Competitive environment 5. Competitive advantage 6. Market strategy 7. Organizational development 8. Management team |
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What are Twitter's three offerings? |
Promoted tweets Promoted Trends Promoted accounts |
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How does Twitter find the targeted audience? |
Geo Targeting Keyword Targeting Functionality Twitter can target ads to users based on location or by mining their tweets for keywords and target them with specific ads. |
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Revenue models |
Advertising Model Subscription Model Sales Transaction fee model Affiliate Model |
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What is the advertising revenue model? |
Facebook or Yahoo Sites charge for advertising on their websites. |
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What is the subscription revenue model? |
Companies charge users a monthly fee for membership and access to the site and all it offers. |
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What is Freemium Strategy Revenue Model? |
A company offers a stripped down basic version of their product or service free and a premium version for subscribing members. |
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What is a Transaction Fee revenue model? |
A company receives a fee for enabling or executing a transaction. Amazon Ebay |
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What is affiliate revenue model? |
Company steers business to another website and receives a referral fee or percentage of resulting sales. |
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Groupon chief competitors |
Living Social Google offers Amazon Expedia |
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Difference between Vertical and Horizontal Portals |
Horizontal Portals focus their marketspace as all users of the internet. Verticle Portals focus on a specific user group. |
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What is Market Liquidity in Exchanges? |
The ease, speed, and volume of transactions. |
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What is an Exchange? |
Where large buyers and Sellers meet online. Independent marketplace where hundreds of suppliers meet a smaller number of very large commercial purchasers. |
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What is an Industry Consortia? |
An Industry owned verticle marketplace that serves a specific industry like automotive, aerospace, chemical, floral, etc. |
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Private Industrial Network |
Like Walmart's inventory system where suppliers access the network to see inventory levels and monitor shipments or sales of their goods. |
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What is Industry structure? |
The nature of the players in the industry and their relative bargaining power. |
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What are the five forces of Industry Structure? |
Rivalry among existing competitors Threat of substitute products barriers to entry into the industry bargaining power of suppliers bargaining power of buyers |
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What is the industry value chain? |
A set of activities that transform raw inputs into final products and services. Industry or firm |
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Who are the six key players in the Industry Value Chain? |
Suppliers Manufacturers Transporters Distributors Retialers Consumers |
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What are the five generic business strategies? |
Product/Service Differentiation Cost Competition Scope Focus Customer/Supplier intimacy |
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Differentiation vs. Commoditization (Cost Competition) |
Differentiation is where my product is different Commoditization is where all products are the same and price is the determining factor. |
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Scope vs Focus strategy |
Scope means focusing on all the markets. Focus means focusing on a niche market. Think Amazon vs. hobby shop. |
