E-Commerce Module 2

Front 1

Verify that links on pages are still valid and also identify orphan files

Back 1

Site Management Tools

Front 2

monitors customer purchases, marketing campaign effectiveness, and so on

Back 2

Third-party software

Front 3

Term used to refer to a collection of technologies that can be used together to create interactive websites

Back 3

Dynamic html (DHTML)

Front 4

contents stored in database and fetched when needed

Back 4

Dynamic page generation

Front 5

provide specific business functionality required for a web site

Back 5

Web application servers

Front 6

isolate business applications from web servers and databases

Back 6

Type of middleware

Front 7

provides basic functionality for sales

Back 7

E-COMMERCE MERCHANT SERVER SOFTWARE

Front 8

list of products available on web site

Back 8

Online Catalog

Front 9

allows shoppers to set aside, review, edit selections, and then make purchase

Back 9

Shopping cart

Front 10

typically works in conjunction with shopping cart verifies card and puts through credit to company’s account at checkout

Back 10

Credit card processing

Front 11

offers an integrated environment that provides most or all of the functionality and capabilities needed to develop a sophisticated, customer centric site

Back 11

Merchant server software package (e-commerce software platform)

Front 12

offer site building tools and templates -

example: yahoo’s merchant solutions

Back 12

Hosted e-commerce sites

Front 13

Enables you to build truly custom sites - Requires programmer with expertise, time

Back 13

Open-source merchant server software

Front 14

underlying computing equipment needed for e-commerce functionality

Back 14

Hardware platform

Front 15

Objectives of the Hardware Platform is to have enough platform capacity to meet peak demand without wasting money

TRUE OR FALSE

Back 15

TRUE

Front 16

Most important factor affecting speed of site

Back 16

Customer demand

Front 17

Refers to the fact that the server does not have to maintain an on-going, dedicated interaction with the client

Back 17

Stateless

Front 18

requires input/output operations rather than heavy-duty processing power

Back 18

I/O intensive

Front 19

ability of site to increase in size as demand warrants

Back 19

Scalability

Front 20

Ways to scale hardware

Back 20

vertically

horizontally

Front 21

increase processing power of individual components

Back 21

vertically

Front 22

employ multiple computers to share workload

improve processing architecture

Back 22

Horizontal

Front 23

enabling customers to find and buy what they need

Back 23

Web site design

Front 24

THE EIGHT MOST IMPORTANT FACTORS IN SUCCESSFUL E-COMMERCE SITE DESIGN

Back 24

1. Functionality

2. Informational

3. Ease of use

4. Redundant navigation

5. Ease of purchase

6. Multi-browser function

7. Simple graphics

8. Legible text

Front 25

Pages that work, load quickly, and point the customer toward your product offerings

Back 25

Functionality

Front 26

Links that customers can easily find to discover more about you and your products

Back 26

INFORMATIONAL

Front 27

Simple fool proof navigation

Back 27

Ease of use

Front 28

Alternative navigation to the same content

Back 28

Redundant navigation

Front 29

One or two clicks to purchase

Back 29

Ease of purchase

Front 30

Site works with the most popular browsers

Back 30

Multi-browser function

Front 31

Avoids distracting, obnoxious graphics and sounds that the user cannot control

Back 31

Simple graphics

Front 32

Avoids backgrounds that distort text or make it illegible

Back 32

Legible text

Front 33

a set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server

Back 33

CGI (common gateway interface)

Front 34

a proprietary software development tool that enables programmers using Microsoft’s IIS package to build dynamic pages

Back 34

ASP (active server pages)/asp.net

Front 35

a programming language that allows programmers to create interactivity and active content on the client computer, thereby saving considerable load on the server

Back 35

Java, Jsp, and JavaScript

Front 36

a programming language created by Microsoft to compete with java

Back 36

ActiveX

Front 37

a programming language invented by Microsoft to compete with JavaScript

Back 37

VBscript

Front 38

an integrated server-side environment for developing interactive web applications

Back 38

ColdFusion

Front 39

open source web application framework based on ruby programming language

Back 39

Ruby on rails (ruby, ror/rails)

Front 40

open source, general purpose scripting language

Back 40

Php

Front 41

open source web application framework based on python programming language

Back 41

Django

Front 42

A small, prebuilt chunk of code that executes automatically in your html web page; capable of performing a wide variety of tasks

Back 42

Widgets

Front 43

ability to treat people based on personal qualities and prior history with site

Back 43

Personalization

Front 44

ability to change the product to better fit the needs of the customer

Back 44

Customization

Front 45

primary method to achieve personalization

Back 45

Cookies

Front 46

set of public statements declaring how site will treat customers’ personal information that is gathered by site

Back 46

Privacy policy

Front 47

set of design objectives that ensure disabled users can affectively access site

Back 47

Accessibility rules

Front 48

Four types of m-commerce software

Back 48

Mobile web site

Mobile web app

Native app

Hybrid app

Front 49

version of a regular desktop website that is scaled down in content and navigation

Back 49

Mobile web site

Front 50

application built to run on the mobile web browser built into a smartphone or tablet computer

Back 50

Mobile web app

Front 51

application designed specifically to operate using the mobile device’s hardware and operating system

Back 51

Native app

Front 52

has many of the features of both a native app and a mobile web app

Back 52

Hybrid app

Front 53

UNIQUE FEATURES THAT MUST BE TAKEN INTO ACCOUNT WHEN DESIGNING A MOBILE PRESENCE (4)

Back 53

Hardware

Connectivity

Displays

Interface

Front 54

In developing a mobile presence mobile web site is the least expensive

true or false

Back 54

TRUE

Front 55

T/F

In developing a mobile presence native app is the least expensive and requires less programming

Back 55

FALSE -Native app is most expensive; requires more programming

Front 56

beginning the e-commerce development process with a mobile presence rather than a desktop website

Back 56

Mobile first design

Front 57

tools and design principles that automatically adjust the layout of a website depending on the screen resolution of the device on which it is being viewed

Back 57

Responsive web design (RWD)

Front 58

detects the attributes of the device making the request and, using predefined templates based on device screen size along with css and javascript

loads a version of the site that is optimized for the device

Back 58

Adaptive web design (AWD)