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67 Cards in this Set
- Front
- Back
blog
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a blog is a type of website that allows users to post entries on different topics and often allows readers to comment on these posts
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blogosphere
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the world of blogs, bloggers and blog posts
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bookmarking
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saving the web address of a web page or website so that it may be easily referred to, can be managed with a browser or with an online tool
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crowdsourcing
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harnessing the skills, talents and ideas of a broader community usually through social media
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chiclets
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a small icon adjacent to a blog post, article or web page to indicate the availability of an RSS feed, or to allow users to share the information via social media, named after the gum
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flog
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a fake blog
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folksonomy
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categorization or taxonomy based on social media tags
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permalink
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a unique URL which points to the permanent location of a single blog post and its associated comments an TackBacks
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ping
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packet internet groper - a utility that verifies a link or a connection to the internet
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social network
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refers to a type of website model where individual members become part of a broader virtual community
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tag
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indicate or label what content is about
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taxonomy
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classification and division into ordered categories, usually hierarchical. can refer to the categorization of content on the internet
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trackback
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mechanism used in a blog that shows a list of entries in other blogs that refer to a post on the first blog
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vlog
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a video blog
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wiki
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a simple website that can be edited in real-time by a number of users
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backlink
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a link at another site, leading to your site and also called an incoming link, seen as indications of popularity by search engines
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boilerplate
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standard wording about an organization that usually appears at the foot of a news release
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consumer generated media (CGM)
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any media created by web users and not established agencies or brands i.e. opinion videos or parodies
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key phrase
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word or words being optimized for a website, also refers to words that are used by users of search engines
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online press room
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a part of a website aimed at providing journalists with pertinent corporate information, such as PR contacts, images, and news releases
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online reputation management (ORM)
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ensuring that you know what is being said about you online, and that you are leading the conversation
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news release
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aka press release, this is an electronic or paper document issued to the media with the intention of gaining news coverage, follows established layout guidelines
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real simple syndication (RSS)
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easy way of syndicating content and aggregating content, allows for users to access the information on a website without all the extra bumf
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search engine optimization (SEO)
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making sure that you are achieving optimal rankings by the search engine
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social media
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the media that is published, created and shared by individuals on the internet
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syndicate
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making content available for distribution among selected clients
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traditional media
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newspapers, magazines, television and publishing houses
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analytical CRM
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software that assists a business in building customer relationships and analyzes ways to improve them
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collaborative CRM
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umbrella term for all the interactive options for serving customers, people based customer support that includes: collaborative browsing, web-based text and voice chat, desktop sharing, application sharing, file transfer and phone support
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conversion funnel
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defined path that visitors should take to reach the final objective
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customer relationship management (CRM)
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strategy for managing a company's interaction with clients and potential clients, often makes use of technology to automate the sales, marketing, customer service and technical processes of an organization
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customer
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a person who buys or uses goods or services, a person with whom a business must deal
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eCRM
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electronic customer relationship management
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lead
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a potential customer
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operational CRM
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entails supporting the front office business processes, which include customer contact
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salesforce automation
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a type of program that automates the business task of sales associated with effective implementation, productivity forecasts
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stakeholder
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a person or organization with an interest in how a resource is managed
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vendor relationship management (VRM)
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the emerging school of though that incorporates the tools, technology and services that make it easy for customers to manage relationships with vendors
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a/b split test
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testing two variables for statistically significant influence
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click path
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the clicks taken by a visitor to a website in one visit
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conversion
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a visitor completing a target action
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count
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raw figures captured for analysis, most basic web analytics metric
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event
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a step a visitor takes in the conversion process
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goal
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the defined action that visitors should perform on a website or the purpose of the website
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heat map
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a data visualization tool that shows levels of activity on a web page in different colors, reds and yellows showing the most activity and blues and violets the least
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hit
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every request to the server is recorded as a hit, mistakenly used in web analytics as an indication of a successful website
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javascript
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a popular scripting language used in web analytics for page tagging
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Key Performance Indicator (KPI)
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a metrics that indicates whether a website is achieving its goals
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log files
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text files created on the server each time a click takes place, capturing all activity on the website
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multivariate test
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testing many variables to determine statistically significant influences on outcomes
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page tags
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javascript files embedded on a web page and executed by the browser
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ratio
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an interpretation of data captured, a ratio can be between counts, ratios, or a ratio and a count metric
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referrer
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the URL that originally generated the request for the current page
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segmentation
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filtering visitors into distinct groups based on characteristics so as to analyze visits
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visitor
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an individual visiting a website that is not a search engine spider or a script
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above the fold
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the content that appears on a screen without a user having to scroll
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active verb
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a word that conveys action or behavior and in a call to action, tells a reader what to do
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benefit
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the positive outcome for a user that a feature provides
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call to action (CTA)
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words used to encourage a prospect to take a particular action
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dynamic keyword insertion
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in paid search advertising, this allows keywords used in searches to be inserted automatically into advert copy
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feature
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a prominent aspect of a product which is beneficial to users
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mass customization
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tailoring content for many individuals
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persona
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a character used to define a group of users to a website
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pay per click (PPC)
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usually refers to advertising on search engines
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sender alias
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the name that is chosen to appear in the sender or from field of an email
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search engine results page
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what you see when you perform a search on a search engine
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unique selling point (USP)
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this is what makes your offering different to your competitors
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