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125 Cards in this Set
- Front
- Back
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The way people lead their daily lives that makes each person different is called
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Lifestyle
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People who fail to exercise their own rights because they want to avoid conflict are considered
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Passive
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The first step in resolving a challene is recognizing that a _________ exists.
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Problem
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Self-confidence is an example of a personal
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Trait
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The physical image that you present to others is your personal
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Appearance
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Showing interest and enthusiasm through facial expressions and gestures is what type of communication?
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Nonverbal
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The basic principles that govern your behavior are called
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Ethics
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People who stand up for their rights withour taking away the rights of others are
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Assertive
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The slang for exhaustion that is usually caused by too much stress.
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Burnout
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What is the negative feedback that includes a personal attack on and individual?
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Destructive criticism or Disapproval
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Responsible employees who are willing to act without having to be told to do so are demonstrating
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Imitative
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What type of list are you making when you write down the activities that you need to do in the order of their importance?
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Priority
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People who have manual dexterity are skilled using their
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Hands
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How yu feel about yourself at any give time is your
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Self-esteem
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When people move, take different jobs, and make new friends, they are experiencing what type of change?
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Personal
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What type of orgavization do employees have the right to form that often negotiates with management
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Labor unions
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The type of newspaper advertisements that list availaable jobs in the local community are referred to as:
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Classified ads (not: help-wanted ads)
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What type of information are job applicants providing on a job application when they list the names of the schools they attened and the courses they took?
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Education
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During a job interview, what should applicants do if they do not understand an interviewer's explanation of the job requirements?
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Ask questions
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People who have never been employed often serve unpaid internships or become involvedin volunteer activities to obtain
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(Work) experience
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Jim makes sure that he arrives at work everyday on time. He is shhowing his boss that he is
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Dependable
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What factor is a business considering when it promotes the employees who have worked for the business for the longest time?
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Seniority of (length of employment)
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Writing is an important type of business
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Communication
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When employees listen carefully to a supervisor's instructions and do their jobs exactly the way they were told to do them, the employees are,
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Following directions
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Writing in complete sentences is an example of using proper
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Grammar
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The money remaining after operating expenses are subtracted from gross profit is known as _______
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Net profit
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What type fo risks results from flood, tornadoes, fires, lightning, earthquakes, and perishability?
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Natural Risks
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What economic activity occurs when Juan pays his rent?
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Exchange
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What economic condition exists when there is a gap between unlimited wants for goods and services and limited resources?
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Scarcity
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Kate chooses a big wedding instead of money for a down payment on a house. In econmic terms, the benefit associated with the down payment is what type of cost?
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Oppurtunity cost
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Mark buys a DVD player and several DVD's. Mark has fulfilled a(n) ________ want.
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Economic
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Bill gates decides to work on a new operating systems for windows himself. What type of economic resource is he?
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Human
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Of am e-business focuses on providing the best quality products at high prices, it is competing on the basis of __________ competition.
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Nonprice
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In a monopoly, what is a seller able to control?
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Prices also acceptable (everything)
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A local restaurant distributes its discount coupons in the sunday newspaper. This restaurant is competing on the basis of ___________
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Pricing
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Two gas stations offering the same product are considered _________ competitors.
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Direct
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The distinguishing factor between goods and services is that the goods are____
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Tangible also acceptable (physical)
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The economic goods and services of medicine, haircuts, and clothing can be broadly classified as _________ goods and services
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Consumer
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The difference between consumer and industrial goods and services is who buys them and _____________
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Why also acceptable (what purpose)
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A business pays for the services of an accountant and a lawyer. Their services are categorized as _________ services.
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Industrial also acceptable (business or producer)
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In what classification of consumer goods would you find paper towels, laundry detergent, and bread?
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Convenience
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In what classification of industrial goods would you find goods that are constantly being purchased and used in the operation of a business?
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Supplies
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People must pay for air conditioning because they cannot freely have as much of it as they wnat. What characteristic of economic goods does air conditioning have?
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Scarce also acceptable (scarcity)
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Based on the law of demand, if the price of a car goes up, them numer of cars demanded will ________ _______
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Go down
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Why are produces willing to supply more of a product if they can sell it at higher prices?
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Profit
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Economically speaking, if the price of a product decreases, so does ________
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Supple
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When a DVD producer makes too many DVD copies, s/he's created a potential ___________ market.
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Buyer's
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What type of demand exists for a product if sales are related to price?
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Elastic also acceptable (demand does not change based on price)
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If the demand for gas heat remained fairly constant during a very cold winter event thought it price skyrocketed, the demand is ___________
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Inelastic also acceptable (demand does not change based on price)
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Margo lives in Ne York City and does not own a car. Economically speaking, gasoline for her would lack ___________
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Utility also acceptable (usefulness or value)
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If tree farmers raised the price of trees, the demand for the trees will probably
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DECREASE also acceptable (GO DOWN)
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the ration between the prices of two software products did not change when software prices dropped. Economically speaking, what price has stayed the same?
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RELATIVE PRICE
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What condition exists when a toy store has 500 bears for sale at $95 each, buy consumers only buy 200 and the price has to be reduced?
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EXCESS SUPPLY also acceptable (BUYER'S MARKEY)
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What type of utility is created when a gospital opens several branch facilities around town?
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PLACE
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What type of utility do stores in the mall create when they remain open until midnight the week before christmas?
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TIME
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Wildlife, rivers, and copper are examples of ________ resources
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NATURAL
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In a private enterprise system, who is responsible for making decisions about what goods and services to provide?
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INDIVIDUALS also acceptable (BUSINESSES)
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What do many people believe is the greatest motivating factor in a private enterprise system?
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PROFIT
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Dividing the number of products a warehouse worker ships during a week by the amount of time it took to package and ship the products, a business can determine the warehouse worker's_____________
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PRODUCTIVITY
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With what utility is the business function of production most closely associated?
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FORM
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According to the marketing concept, whose wants and needs should be the basis for business decision making?
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CUSTOMERS also acceptable (BUYERS, CLIENTS)
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what marketing function can a business use to find out who its customers are?
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MARKETING-INFORMATION MANAGEMENT
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What marketing function can a business use to determine how goods will be processed when they are received?
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DISTRIBUTION
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What marketing function helps businesses determine their brand identity and image?
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PRODUCT/SERVICE MANAGEMENT also acceptable (PRODUCT MANAGEMENT)
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All indirect channels of distribution include the use of ___________
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INTERMEDIARIES also acceptable (CHANNELMEMBERS, MIDDLEMEN)
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What type of channel of distribution is used most often for services?
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DIRECT
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The combination of product, place, price, and promotion are known as the _________
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MARKETING MIX also acceptable are (the 4 P'S)
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Specific actions for carrying out marketing strategies are known as _________
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TACTICS also acceptable MARKETING TACTICS
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An e-mail survey was used to collect information about readers' age, income level, gender, and life stages. What type of market segmentation was the company using?
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DEMOGRAPHIC
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When making purchases, customers are asked for their zip codes. what type of market segmentation is the company using?
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GEOGRAPHIC
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support of environmental protection efforts and financial support of the arts, are ways that businesses can demonstrate their
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SOCIAL RESPONSIBILITY
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What category of business do Wal-Mart, The Gap, and J.C. Penny stores represent?
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RETAIL
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Downtown Ford sells more cars than any othere dealership in the country. What type of franchise arrangement is Downtown Ford?
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PRODUCT TRADE NAME
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Five doctors have decided to start a medical practice. To protect their personal property and to create a tax saving for the practice, what type of parnership arrangement should the doctors choose?
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LIMITED LIABILITY COMPANY also acceptable (LIMITED LIABILITY PRACTICE)
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What level of management is responsible for strategic planning?
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TOP LEVEL also acceptable (EXECUTIVE LEVEL OR SENIOR)
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What management function addresses hiring seasonal employees?
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STAFFING
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A bank's loan officer wants to know a business's net worth. What financial statement should the officer examine?
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BALANCE SHEET also acceptable (STATEMENT OF FINANFIAL POSITION)
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A textbook publisher records its transactins at the time a sale is made regardless of when it receives payment. What type of accounting method is the publisher using?
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ACCURAL METHOD
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In what part of a sales presentation do salespeople back up their words with action?
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SALES DEMONSTRATION also acceptable (DEMONSTRATION)
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What type of selling aid enables customers to try a product before buying it?
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SAMPLES
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As a cline talks about his/her computer needs, the salesperson recommends a more expensive computer system. What form of substitute selling has the salesperson used?
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TRADING UP also acceptable (UPSELLING)
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What typ of sales approach is "hello, Ms. Willis: Congratulations on winning the golf tournament last week."
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WELCOME also acceptable (GREETING)
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When salespeople use negative terms such as cheap, flimsy, and difficult in their sales presentations, they create customer
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DOUBT also acceptable (RELUCTANCE TO BUY)
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What is generally considered the most effectice way to distinguish an expensive product from its competitor's less expensive one?
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BENEFIT STATEMENTS also acceptable (TRANSLATING FEATURES INTO BENEFITS)
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When a salesperson says, "this lipstick is the only brand that won't smudge or wear off," the salesperson has identified a(n) ___________ benefit of the product.
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UNIQUE also acceptable (EXCLUSIVE)
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What verbal action must salespeople take to obtain customer feedback during a sales presentation?
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ASK QUESTIONS also acceptable (PROBE OR QUESTION THE CUSTOMER)
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What type of question is being used when a salesperson asks, "Why do you prefer Macintosh computers?
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OPEN-ENDED
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Selling differs from advertising because selling involves _______ communication.
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PERSONALIZED also acceptable (FACE-TO FACE OR PERSONAL)
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A business machines salesperson quickly and easily translated technical terms into terms the client understood. what characteristic of effectice salespeople has the salesperson demonstrated?
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COMMUNICATION also acceptable (BENEFITS ORIENTATION, GOOD COMMUNICATION SKILLS)
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Employees at a leather shop place electronic divices on the merchandise to reduce the risk of _____
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SHOPLIFTING
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What does a business need in order to ensure that customers are treated equally and to help streamline sales activities?
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SELLING POLICIES also acceptable (POLICIES)
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What type of economic utility do salespeople help to create when they create a desire for products?
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POSSESSION
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What specific promotional tool did a car company use when it sent prospective clients a book announcing its new sports car?
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DIRECT MAIL
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A ski shop sent letters to a list of people who had taken a winter cruise announcing the arrival of snowboard luggage racks. What characteristic of effecive promotional communication was lacking?
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RELEVANCE
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A dry cleaner's product differs from a grocer's product because it is?
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INTANGIBLE also acceptable (A SERVICE)
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What type of institutional promotion was being used in the "I am an American" campaign following 9/11?
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PUBLIC SERVICE
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What type of communication skills are need to create effective press releases and targeted e-mails?
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WRITTEN
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What marketing career invistigates why customers do what they do?
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MARKETING RESEARCH
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what type of credit would a person obtain to purchase a house?
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SECURED LOAN also acceptable (MORTGAGE)
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Interest charges on an unpaid credit account are known as _____________ ________
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FINANCE CHARGES
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To establish uniform, cnsistent products, businesses often adhere to ______
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STANDARDS
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What type of standard is used to indicate the degree of excellence to be expected from a good or service?
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QUALITY STANDARDS
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the department in an organization that manages the company's day-to-day financial operations.
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ACCOUNTING (NOT FINANCE)
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A 10-year, 100,000 mile promise to repair on replace a car's engine if it fails to function properly is an example of what type of warranty?
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EXPRESS
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The right to return products if customers are not 100% satisfied is called a(n) _______
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GUARANTEE
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What marketing function involves such activities as packaging, transportation, warehousing, and inventory conrol?
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DISTRIBUTION
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What type of credit is being used when one business obtains credit fromone of its suppliers?
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VENDOR CREDIT also acceptable (BUSINESS CREDIT)
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What is the number one reason that people most often lose their jobs?
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Interpersonal skills also acceptable (can't get along with others, poor human relations skills, poor people skills)
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When Mia purchased her car, the warranty covered replacement of specific parts or repairs for the first 3 years, what is the type of warranty?
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Limited
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Chris's goal is to become part of the management team. What type of a goal is this?
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Career
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Jerem'ys goal is to learn how to create newsletters using his new software program within the next tow months. What characteristics of effective goal setting did Jeremy follow?
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Specificity also acceptable (specific goal)
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Since promotional messages should not mislead customers, they should be based on ___________
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Facts also acceptable (Honest communication)
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Martha's supervisor enjoys being in command and gives very detailed instructions for staff to follow. What type of leadership style does Martha's supervisor exhibit?
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Authoritarian
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A customer who couldn't decide on which lamp to buy, brought a friend to help make the decision. What type of difficult customer is this person?
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Indecisive also acceptable (Methodical)
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A department store promotes a line of cookware by preparing gourmet entrees as customers observe the process. This type of promotion is a(n)
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Demonstration
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Employees with a customer-service mindset believe that their customers are, in effect, their _____________
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Employers also acceptable (Bosses)
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When should emploees demonstrate a customer-service mindset?
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Always also acceptable (All the time)
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What category of software would business use to create the body of letters to be sent to customers?
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Word proccessing
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What category of software would a business use to create mailing labels for a bulk mailing to customers?
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Database
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What category of software have businesses traditionally used to create company brochures?
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Desktop Publishing
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What category of software do businesses often use to calculate numbers for their financial statements?
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Spreadsheet
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What e-mail function could you use to send the same e-mail message to many people at the same time?
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Distribution List
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To search for a phrase on many search engines, you have to enclose the phrase with ___________________.
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Quotation Marks
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What business function is responsible for maintaining an adequate inventory of supplies?
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Purchasing
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A business pays a defined amount of money now to guard against an unpredictable, potentially enormous financial loss later. What is the business paying for?
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Insurance also acceptable (Insurance coverage)
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