Data Collection Through Surveys

Front 1

Survey research

Back 1

uses questions to probe respondents' attitudes, beliefs, and behaviors.

Front 2

4 methods of collecting survey information

Back 2

Personal interviews
telephone interviews
male surveys
online surveys

Front 3

Personal interviews

Back 3

when an interviewer administers a survey to a respondent in a face to face setting. Intercept: On the spot location. Pre recruited - contact in advance, set appt
Pros: provide the highest level of data quality due to personal administration of survey by trained interviewer
Cons: high cost and large amount of time required for completion

Front 4

Telephone interview

Back 4

conducted by a team of trained interviewers telephoning from a central location. Always use computer assisted telephone interviewing (CATI)
Pro: provide an opportunity for an interviewer to explain complicated instructions and questions
Con: short length, simple questions, hard to get sensitive data, high refusal rates, no visual stimuli

Front 5

Mail surveys

Back 5

respondents receive packets such as cover letter, survey questionnaire, instructions for completion and return, and a stamped envelope addressed to research company
randomly selected sample of population
pro: higher response rates, greater cost efficiencies, more efficient pre screening

Front 6

online surveys

Back 6

invitation with link, questionnaire online, data collection immediate
pro: can automatically execute complex skip patterns, random assigned, lower cost, world wide sample
con: sample representativeness due to difference in internet access

Front 7

Complexity of topic and questionnaire

Back 7

personal interviews best when topics and questionnaires are complex
telephone works well when complexity is entirely due to questionnaire structure
online appropriate for relatively sample topics, without questionnaire complexity
mail is appropriate for simple topics and simple question

Front 8

Response rate

Back 8

refers to the percentage of the valid sample who participate in the research by completing an interview/survey

Front 9

Causes of nonresponse errors

Back 9

refusals
- when a participant declines to participate in the research study or fails to complete a survey once it has begun.
not-at-homes
- when a respondent is unavailable at the time

Front 10

Improving response late to reduce nonresponse error

Back 10

advance notification, incentives, callbacks, and recontacts