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20 Cards in this Set

  • Front
  • Back

What is a: sample, sampling frame

Sample- observations on part of a population to find info about the whole population


Sampling frame- list of named/numbered units of a population

Advantages/ disadvantages of census

Ad- should give accurate result


Dis- time consuming/expensive


-hard to process large data sets

Advantages/disadvantages of sample

Ad- quicker/cheaper


- less data to process


Dis- may be inaccurate


What is a simple random sample and how is it carried out ?

Sample where everyone has same chance of being selected.


1- make a sampling frame - each person allocated a number


2- picked randomly by either:


-generating numbers with computer


- lottery sampling- numbers written on tickets- picked out of hat

What is systematic sampling and how is it carried out?

People on a sampling frame chosen at regular intervals


Eg. Sample of 20 from 100 ppl- u would pick every 5th person

What is stratified sampling and how is it carried out?

Population divided into mutually exclusive strata (eg.male/female). Sample chosen from each depending on its proportion.

Ad/dis of simple random sampling

Ad- free of bias


-easy/cheap for small samples


-equal chance of selection


Dis- not suitable for large samples


-sampling frame needed

Ad/dis of simple random sampling

Ad- free of bias


-easy/cheap for small samples


-equal chance of selection


Dis- not suitable for large samples


-sampling frame needed

Ad/dis of systematic sampling

Ad- simple to use


-suitable for large samples


Dis- sampling frame needed

Ad/dis of simple random sampling

Ad- free of bias


-easy/cheap for small samples


-equal chance of selection


Dis- not suitable for large samples


-sampling frame needed

Ad/dis of systematic sampling

Ad- simple to use


-suitable for large samples


Dis- sampling frame needed

Ad/dis of stratified sampling

Ad- guarantees proportional representation of groups within a population


Dis- population has to be classified into distinct strata

What is quota sampling (non random)

Researcher selects sample that reflects the characteristics of whole population


1- population divided into groups with similar characteristics. Size of group determines its proportion in the sample.


2-researcher interviews people, allocates them into approprate quota until all quotas r filled.

What is opportunity sampling (non random)

Taking a sample of ppl available at the time the study is carried out and fit criteria u r looking for.


Eg. First 20 ppl u meet outside a shop.

What is opportunity sampling (non random)

Taking a sample of ppl available at the time the study is carried out and fit criteria u r looking for.


Eg. First 20 ppl u meet outside a shop.

Ad/dis of quota sampling

Ad- small sample can still represent the whole pop


-no sampling frame needed


-easy, cheap


Dis- can introduce bias as its non random


-takes time to divide pop into groups

What is opportunity sampling (non random)

Taking a sample of ppl available at the time the study is carried out and fit criteria u r looking for.


Eg. First 20 ppl u meet outside a shop.

Ad/dis of quota sampling

Ad- small sample can still represent the whole pop


-no sampling frame needed


-easy, cheap


Dis- can introduce bias as its non random


-takes time to divide pop into groups

Ad/dis of opportunity sampling

Ad- easy/ cheap


Dis- inaccurate


-dependant on individual researcher (bias)

What is continuous and discrete variable

Continuous- variable that can take any value in a given range eg.time


Discrete- only specific values in a range