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3 Cards in this Set

  • Front
  • Back

Possible causes of decreased profits

1) Declining revenues


2) Rising costs


3) Declining revenues and rising costsI

Most important step in profitability case

Segment revenues and costs! Even if they've remained constant

Catagorizing Costs

1. One-off/Investment Costs


2. Recurring Costs


a. Fixed Costs


b. Variable Costs