Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/37

Click to flip

37 Cards in this Set

  • Front
  • Back
Paul Garrett
brought into head the public relations dept at GM in 1931
Benjamin Sonnenberg
Suggested that texaco sponsor the metropoliatin opera Company
Rex Harlow
Father of PR research, taught at standford
Scott Culip
Father of PR education, taught at Wi and GA and wrote the book effective public relations
Otto Lerbinger
Taught at BU for 50 years, first degree in PR mix of theory and practice
Harold Burson
Found and Chairman of Burson Marsteller, went on to make huge contributions to practice, education and research in the field
walter lippman
wrote "public opinion" in 1922
George Creel
head of public information committee during WW1
Lincoln Steffens
shame of the cities
ida tarbell
the history of the standard oil company
upton sinclair
the jungle
frank norris
the octopus
Arthur Page 6 Principles
1. tell the truth
2. prove it with action
3. listen to customers
4.manage for tomorrow
5. conduct all PR as if the entire company depends on it
6. Realize a companystrue character is expressed by its people
functions of advertising
1. strenghen company financially
2. enhancing a companys status through linking the organziation to a cause
3. putting forward a companys postion on an issue significant to the companys welfare
4. creating a new company image or rejuvinating an old one
Three kinds of Corporate Advertising
1. image
2. issue
3. financial
list 4 components of the domino theory of communication
1. message
2. knowledge
3. attitude
4. behavior
Everett Rogers
diffusion of innovations theory
list 4 components of the domino theory of communication
1. message
2. knowledge
3. attitude
4. behavior
Leon Festinger
coginitve dissonance theory
Everett Rogers
diffusion of innovations theory
Max Mccombs and donald shaw
agenda setting theory
Leon Festinger
coginitve dissonance theory
todd hunt
situational
Various types of Publics
1. non
2.latent
3. aware
4.active
Max Mccombs and donald shaw
agenda setting theory
LASSWELL PARADIGM
"Who says what, in which channel, to whom, with what effects?" In his model, "Who" is the "Sender", "What" is the "Message", the "Channel" is the "Medium", the "Whom" is the "Receiver", and some of the "Effects" can be measured by "Feedback."
todd hunt
situational
Various types of Publics
1. non
2.latent
3. aware
4.active
Shannon and Weaver
a source
an encoder
a message
a channel
a decoder
a receiver
katz and lazarsfeld
two step flow model
LASSWELL PARADIGM
"Who says what, in which channel, to whom, with what effects?" In his model, "Who" is the "Sender", "What" is the "Message", the "Channel" is the "Medium", the "Whom" is the "Receiver", and some of the "Effects" can be measured by "Feedback."
Shannon and Weaver
a source
an encoder
a message
a channel
a decoder
a receiver
the credibility of what people has skyrocketed int he last 4 years
people like ourselves
katz and lazarsfeld
two step flow model
four components for effective symbols
1. unique 2. remeber. 3. memoriable 3 .appropriate
the credibility of what people has skyrocketed int he last 4 years
people like ourselves
four components for effective symbols
1. unique 2. remeber. 3. memoriable 3 .appropriate