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37 Cards in this Set
- Front
- Back
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Paul Garrett
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brought into head the public relations dept at GM in 1931
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Benjamin Sonnenberg
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Suggested that texaco sponsor the metropoliatin opera Company
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Rex Harlow
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Father of PR research, taught at standford
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Scott Culip
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Father of PR education, taught at Wi and GA and wrote the book effective public relations
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Otto Lerbinger
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Taught at BU for 50 years, first degree in PR mix of theory and practice
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Harold Burson
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Found and Chairman of Burson Marsteller, went on to make huge contributions to practice, education and research in the field
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walter lippman
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wrote "public opinion" in 1922
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George Creel
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head of public information committee during WW1
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Lincoln Steffens
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shame of the cities
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ida tarbell
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the history of the standard oil company
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upton sinclair
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the jungle
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frank norris
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the octopus
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Arthur Page 6 Principles
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1. tell the truth
2. prove it with action 3. listen to customers 4.manage for tomorrow 5. conduct all PR as if the entire company depends on it 6. Realize a companystrue character is expressed by its people |
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functions of advertising
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1. strenghen company financially
2. enhancing a companys status through linking the organziation to a cause 3. putting forward a companys postion on an issue significant to the companys welfare 4. creating a new company image or rejuvinating an old one |
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Three kinds of Corporate Advertising
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1. image
2. issue 3. financial |
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list 4 components of the domino theory of communication
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1. message
2. knowledge 3. attitude 4. behavior |
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Everett Rogers
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diffusion of innovations theory
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list 4 components of the domino theory of communication
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1. message
2. knowledge 3. attitude 4. behavior |
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Leon Festinger
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coginitve dissonance theory
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Everett Rogers
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diffusion of innovations theory
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Max Mccombs and donald shaw
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agenda setting theory
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Leon Festinger
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coginitve dissonance theory
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todd hunt
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situational
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Various types of Publics
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1. non
2.latent 3. aware 4.active |
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Max Mccombs and donald shaw
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agenda setting theory
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LASSWELL PARADIGM
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"Who says what, in which channel, to whom, with what effects?" In his model, "Who" is the "Sender", "What" is the "Message", the "Channel" is the "Medium", the "Whom" is the "Receiver", and some of the "Effects" can be measured by "Feedback."
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todd hunt
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situational
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Various types of Publics
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1. non
2.latent 3. aware 4.active |
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Shannon and Weaver
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a source
an encoder a message a channel a decoder a receiver |
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katz and lazarsfeld
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two step flow model
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LASSWELL PARADIGM
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"Who says what, in which channel, to whom, with what effects?" In his model, "Who" is the "Sender", "What" is the "Message", the "Channel" is the "Medium", the "Whom" is the "Receiver", and some of the "Effects" can be measured by "Feedback."
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Shannon and Weaver
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a source
an encoder a message a channel a decoder a receiver |
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the credibility of what people has skyrocketed int he last 4 years
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people like ourselves
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katz and lazarsfeld
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two step flow model
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four components for effective symbols
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1. unique 2. remeber. 3. memoriable 3 .appropriate
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the credibility of what people has skyrocketed int he last 4 years
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people like ourselves
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four components for effective symbols
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1. unique 2. remeber. 3. memoriable 3 .appropriate
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