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33 Cards in this Set
- Front
- Back
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Public Opinion |
Collective expression of opinion by huge group of people -Self-interest is a big factor -Able to poll accurately -Always changing |
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Opinion Leaders |
-Knowledgeable and articulate -Often use mass media to disseminate opinion -Influence all of us in different ways -Credible until proven otherwise (Celeb. Spokesperson) |
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Magic Bullet Theory |
-False Theory -People blindly follow media -People ACTUALLY filter information |
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Agenda-Setting Theory |
-News Agenda = Public Agenda -MEDIA DOESN'T TELL WHAT TO THINK, BUT WHAT TO THINK ABOUT |
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Uses and Gratifications Theory |
People consume media according to their own preferences |
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Media Dependency Theory |
When no other information is accessible, media plays a role in telling people what to think |
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Framing Theory |
Focuses on certain events then places them in field of meaning (to connect with reader) |
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Competition |
-Always gonna be dealing with competition all of your career; few conflicts -Eye on the prize - Always look at sales, profit, market share |
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Conflict |
-Occurs when two groups direct their efforts against each other, devising communication and actions that attack -Eyes on the opposition - Always watching what your competitors are doing |
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Four Phases of Strategic Conflict Management |
1. Proactive 2. Strategic 3. Reactive 4. Recovery |
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Issue
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-Emerging or possible crises or conflicts -Proactive stage |
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Threat Appraisal Model |
-Assessment of threat's demands to organization needed along with amount of available resources to tackle threat |
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Situational Factors (T.A. Model) |
-Assessing threat severity -Amount of effort necessary |
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Organizational Factors (T.A. Model) |
Availability of knowledge, time, finances, and management to combat threat |
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Contingency Theory |
-2 Basic Principles 1. Internal & External Factors 2. Responses from Advocacy to Accomodation |
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Issue Management |
1. Identification 2. Analysis 3. Strategic options 4. Action plan 5. Evaluation |
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Crisis Communication |
-Public = Priority -Accessibility -Be responsible -Communicate with key publics -Never say "No comment" -Central Info Center -Honesty -Constant flow of info -Monitor news coverage and inquiries -Be familiar with media needs -Designate singular spokesperson |
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Crisis Management Strategies |
-Attack accuser -Denial -Excuse -Justification -Ingratiation -Corrective Action -Full Apology |
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Research (Audience Diversity) |
-Targeting new audiences -Ignore biases |
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Libel |
Written defamation |
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Defamation |
Injuries made to a person/organization's reputation |
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Slander |
Spoken Defamation
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Malice |
Media: Reckless disregard for facts
Individual: Intent to do harm |
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Copyright
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-Protection of a creative work from unauthorized use -Does not protect ideas, only the ways the ideas are expressed |
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Trademark |
Word, slogan or symbol used to identify a product's origin |
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Service Mark |
Designates service, not product
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First Amendment
Free Speech v. Corporate v. Employee |
-Does not protect promotion of products and services -Limited to public property and public issues -Commercial/Corporate Speech can be regulated -Employee Speech |
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FCC |
Federal Communications Commission -Regulate ads are that false/misleading/deceptive |
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SEC |
Securities and Exchange Commission
-Police financials of public trade companies |
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FTC |
Federal Trade Commission
-License radio/TV -Oversees Internet policy |
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FDA |
Food and Drug Administration
-Promotion of drugs and cosmetics |
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EEOC |
Equal Employment Opportunity Commission
-Non-discrimination of workers |
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Fair Comment Defense |
Speaking truth and avoiding malice
-Best way to defend against libel |
