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14 Cards in this Set
- Front
- Back
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M.O.S.T
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Mission
Objective Strategy Tactics |
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_________:of M.O.S.T
- broad statement of where the company intends to go |
Mission
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______:of M.O.S.T
-key goals which will allow it to achieve the Mission |
Objective
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______:of M.O.S.T
-ways in which company will meet its strategy |
Strategy
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_______:of M.O.S.T
-Specific ways in which strategies is into action |
Tactics
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_______:concerning with consistency and payout over the long haul
-account manager -creative director |
Strategist
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________: concerning with effectiveness and short-term results
-Art Director -Copywriter |
Tactican
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AIDA
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Attention- Interest-Desire-Action
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AAAA
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Attention- Awareness-Attitude- Action
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RRRR
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Reaction-Relevance- Response- Relationship
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4 Elements of the Strategic Framework
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Commodity
Consumer Competitive Environment Cause |
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The 3 Elements of a Creative Strategy
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-Objective Statement
- Support Statement -Tone or Brand Character Statement |
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_____:those that inherent in the product itself
-example: Clean dishes, nuturious |
Product Benefits
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______;the manifestation of the product benefit within the consumer
example:I'm a good homemaker, I deserve it |
Consumer Benefits
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