Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
17 Cards in this Set
- Front
- Back
|
Motivation |
-a process in which energy is directed toward desirable goals -need either arousal or direction |
|
|
5 Classifications for Motivation |
-conscious vs. unconscious -high vs. low urgency -positive vs. negative urgency -intrinsic vs. extrinsic polarity -rational vs. emotional |
|
|
4 elements of motivation |
-needs- internal forces that use goal-behavior -motives- a state of tension that causes action -goals- objective of motivations -desires- passions that involve longing for "X" |
|
|
Decision Model |
1) Recognize Problem 2) Search for Solution 3) Evaluate Alternatives 4) Decision 5) Post-Decision |
|
|
Biogenic Needs |
inborn, need for survival |
|
|
Pyschogenic Needs |
acquired through acculturation |
|
|
Utilitarian Needs |
objective and tangible |
|
|
Hedonic |
subjective, experiential, sensory pleasure |
|
|
Symbolic |
self enhancement or ego identification |
|
|
Functional |
solve consumption related problems |
|
|
Drive Theory |
tension from a biological state |
|
|
Expectancy theory |
behavior is influenced by expectations of achieving a desirable outcome |
|
|
Motivational direction |
route we choose to satisfy our building tension (choose from alternatives, pick best) |
|
|
Maslow's Hierarchy of Needs |
Basic needs are satisfied first, then we work towards higher order needs |
|
|
Motivational Conflict |
Approach-Approach Approach-Avoidance Avoidance-Avoidance |
|
|
Rokeach |
Instrumental-preferred modes of conduct Terminal-preferred states of being |
|
|
Means-End Chain |
Attribute-->functional Consequence--> Pyschological Consequence--> Value **With luxury, Functionality is eliminated** |
