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21 Cards in this Set
- Front
- Back
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1) Define the term store image, and explain why it is important as a concept. - 5
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3) Many contend that interactive electronic media will revolutionize consumer buying Patterns. What is your opinion? What advantages are offered? Will traditional retail shopping become obsolete?-5
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5) How might the relationship between time budgets and economic budgets affect the marketing strategy of a major retailer? How it affects on marketing strategy?-5
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6) What are some of the trends affecting time budgets for most Americans? How do you think these trends will be changing in the future?-5
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7) Create an IMC strategy for a specific brand of clothing. What promotional elements would you include, and what would be the look, feel and message?-5
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1) What suggestions do you have for this manufacture concerning how it could encourage consumers to buy its brand when using rice as an ingredient.-6
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3) Consider the company who seeks to increase consumption of its product. What options are available.-6
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7) The chapter indicates that satisfaction may depend on consumers expectations of product performance and the feelings experienced during consumption. How important do you believe each of these factors might be in determining satisfaction with the following products: scissors, an amusement ride, vitamin pills.-7
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8) A business is interested in thoroughly understanding the opinions held by its customers following product consumption. Given this objective what suggestions do you have about what should be examined?-7
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9) why are consumer expectations important?-7
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4) Analyze this statement: maturity markets are growing in number very rapidly, but they are of little interest to markets b/c they have little money compared with younger markets-7
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6) How do you reconcile the belief that India represents an attractive market when reports indicate such a low per-capita GNP-7
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-Lifestyles:
-Psychographics: -AIO Measures: -Personality: -Values: 7) |
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10) Describe trait-factor theory of personality assess its importance in past and future marketing research-7
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12) How might personal values be used to segment markets for financial services? Could similar approaches be used in less developed countries as well as industrialized?-7
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1) Why is it important for companies to understand consumer motivation:-8
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2) Beyond understanding consumer motivation, what else does company need to know to fully appreciate the reasons that consumers buy specific products and brands?-8
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5) Maslows’s hierarchy of needs? How do differences in need priorities influence consumer behavior (figure 8.10)-8
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7) Is there a meaningful distinction between need and want?-8
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8) What does it mean when products represent “symbols for sale”-8
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