Comunication 3435

Front 1

In the inductive research model, observations tend to drive theory development. T or F

Back 1

True

Front 2

Researchers using qualitative method try to provide a degree of objectivity to their research report by minimizing the voice of participants. T or F

Back 2

False

Front 3

Qalitative research relies on logic of formal statistics arguments. T or F

Back 3

False

Front 4

When an individual refuses to participate, ethical guidelines suggest that researchers try other persuasive techniqies to encourage participation. T or F

Back 4

False

Front 5

Qualitative makes it easier to distance yourself from interactions enabling you to draw more objective conclusions. T or F

Back 5

False

Front 6

Qualitative sometimes uses numbers only as a descriptive property. T or F

Back 6

True

Front 7

Which is a qualitative method of research?

Back 7

Experiments

Front 8

Communication from a social science perspective is?

Back 8

All of the Above

Front 9

Deductive and inductive research models begin with identifying th RQ/ problem? T or F

Back 9

True

Front 10

In reading academic journals, scholarly books, conclusions drawn by the authors are found in:

Back 10

Discussion Section

Front 11

What is not true?

Back 11

Qualitative research is not empirically based

Front 12

IRB or human subject review committee, can make what decisions?

Back 12

All of the above

Front 13

Informed Consent is when participants voluntarily agree to participate in your project after being given basic info of the process. T or F

Back 13

True

Front 14

In this model, after identifying the research problem, the researcher begins with a theory and then gathers evidence or data to asses whether the theory is correct.

Back 14

Deductive Research Model

Front 15

A normal part of doing research in the university context. Most universities require that research conducted by faculty and students whether externally funded or not.

Back 15

IRB

Front 16

What reports the results obtained from the methods and employed in a particular study and thus there are articles and experiments performed surveys taken, texts analyzed, and research conducted in natural settings?

Back 16

Academic or Scholarly Journals

Front 17

Simply a generalization phenomenon, an explanation of how or why something occurs:

Back 17

Theory

Front 18

A process by which verbal and nonverbal messages are used to create meanings:

Back 18

Communication

Front 19

This means names and other pieces of info that can identify research participants are never attached to the data and sometimes never known to the researcher:

Back 19

Anonymity

Front 20

These are straightforward systems that group sites by categories and subcategories and search for information. An end user would go from a very general group into more specific subgroups until you have reached the type of info sought:

Back 20

Portal Directories

Front 21

In the inductive research model, observations drive theory development. T or F

Back 21

True

Front 22

An in depth interview allows the researcher to get an understanding of not only the problem being studied but also the person being interviewed. T or F

Back 22

True

Front 23

Qualitative research methods are referred to as naturalistic research such as survey, field research or participaiton observation. T or F

Back 23

False

Front 24

Research methods using qualitative methods try to provide a degree of objectivity to their research report by minimizing the voice of the participant. T or F

Back 24

False

Front 25

Quantitative research relies on logic of formal and statistical arguments. T or F

Back 25

True

Front 26

When an individual refuses to be a research study participant, ethical guidelines suggest the researcher use persuasion methods to change the individual's decision. T or F

Back 26

False

Front 27

The primary advantage of qualitative methodologies is that it is easier to distance self from respondents and interaction enabling you to draw more objective conclusions. T or F

Back 27

False

Front 28

In the best of all worlds, the in depth interview is conducted at the interviwee's home or office. T or F

Back 28

True

Front 29

External validity is more important than internal validity. T or F

Back 29

False

Front 30

While quantitative research uses numbers, qualitative research only usues numbers as a desciptive property. T or F

Back 30

True

Front 31

A focus group provides a fairly quick but most expensive way to get at questions or concerns. T or F

Back 31

False

Front 32

A focus group is a facilitator led group discussion used for collecting data from a group of participants about a particular topic in a limited amount of time. T or F

Back 32

True

Front 33

The obvious benefits to ethnography are the rich, deep descriptions it offers. T or F

Back 33

True

Front 34

A good literature review goes beyond a simple description of previously published work to include analysis, synthesis and critique of the work. T or F

Back 34

True

Front 35

Which is an example of qualitative research methods?

Back 35

All of the above - Textual analysis - Focus groups - In-depth interviews

Front 36

Communication research from a social science perspective is:

Back 36

All of the above

Front 37

In reading journals, scholarly articles or books, conclusions drawn by the arthor are in the:

Back 37

Discussion section

Front 38

Which is NOT true?

Back 38

Qualitative research is not empirical (Qualitative IS empirical)

Front 39

Probability sampling means the selection of participants is:

Back 39

Random

Front 40

Respect for persons is exhibited when:

Back 40

All of the above

Front 41

Informed consent is:

Back 41

Participants voluntarily agree to participate after being given a description of the process and their involvement

Front 42

Field notes are:

Back 42

All of the above

Front 43

According to the film Journey with George, Bush's favorite meat was:

Back 43

Bologna

Front 44

Often employed by anthropologists to describe cultures different from their own:

Back 44

Ethnography

Front 45

Refers to how well research measures what they intend to measure and asks whether categories or variables are designed such that they lead to accurate findings about the phenonomenon being studied:

Back 45

Internal Validity

Front 46

Is the most controlled of all qualitative research methods, but also the most expensive:

Back 46

In-depth Interview

Front 47

Means that any information the research participant reveals is controlled in such a way that others do not have access to it:

Back 47

Confidentiality

Front 48

Researchers use this, or the use of several kinds of research methods, to bring credibility to their findings:

Back 48

Triangulation

Front 49

Among obsercational roles in ethnography research, this is fully involved in the social setting and does not let people know they are being studied:

Back 49

Complete Participant

Front 50

Is a generalization about a phenomenon; an explanation of how or why something occurs:

Back 50

Theory

Front 51

This is a way of investigating a particular research question or hypothesis:

Back 51

Research Method

Front 52

This includes a summary of the literature the researcher sought and studied to design and develop his/her own study:

Back 52

Literature Review

Front 53

This concerns general findings from a research study and asks whether conclusions from a particular study can be applied to other people, places and times:

Back 53

External Validity

Front 54

Mean, variation, and variance are measures of central tendency. T or F

Back 54

False

Front 55

In the inductive research model, observations tend to drive theory development. T or F

Back 55

True

Front 56

The in-depth interview allows the researcher to get an understanding of not only the problem being studied but also the person being interviewed. T or F

Back 56

True

Front 57

Qualitative methods are also referred to as naturalistic research, including ethnography, in-depth interview, or focus group. T or F

Back 57

True

Front 58

Researchers using qualitative methods try to provide a degree of objectivity to their researchers report by minimizing the voice of participants. T or F

Back 58

False

Front 59

When an individual refuses to participate, ethical guidelines suggest that researchers try other persuasive techniques to encourage participation. T or F

Back 59

False

Front 60

The primary advantage of using qualitative methods is that it is easier to distance yourself from the interaction and the interactant enabling you to draw more objective conclusions. T or F

Back 60

False

Front 61

A panal survey design occurs when a researcher samples different people over time, but only those people who meet certain characteristics. T or F

Back 61

False

Front 62

While quantitative research uses numbers to represent and summarize data, qualitative reasearch uses numbers only as a descriptive property. T or F

Back 62

True

Front 63

Regardless of the researcher's level of experience, it is always wiser to develop a new and unique questionnaire or scale rather than modifying or adapting existing questionnaires or scales. T or F

Back 63

False

Front 64

A focus group provides a fairly quick and the most inexpensive way to get at questions or concerns. T or F

Back 64

True

Front 65

A focus group is a facilitator-led group discussion used for collecting data from a group of participants about a particular topic in a limited amount of time. T or F

Back 65

True

Front 66

Generalizability is the extent to which conclusions developed from data collected from a population can be extended to the sample. T or F

Back 66

False

Front 67

An obvious benefit to ethnography is the rich, deep description that it offers. T or F

Back 67

True

Front 68

Probability samples occur when every individual or message in a particular population has an equal chance of being chosen, regardless of any particular biases held by a researcher. T or F

Back 68

True

Front 69

These are samples from the population and provides a glimpse of how that set of respondents thinks, feels, or behaves at that particular time:

Back 69

Cross-sectional survey

Front 70

The standard deviation is the:

Back 70

Indication of how close or far apart scores are from one another

Front 71

Measurement is:

Back 71

Everything the researcher does to arrive at the numerical estimate

Front 72

This survey takes different samples from the same population at different points in time. With this type, a researcher can track an issue over time:

Back 72

Trend

Front 73

The advantage to this survey is the speed in which it is returned and the fact that the data can be directly inputted into statistical or spreadsheet package for data analysis:

Back 73

Internet Survey

Front 74

Likert Type Scales:

Back 74

All of the above

Front 75

This is a systematic, objective, and a quanitiative method for researching messages, including documents, speeches, media releases, video content, and scripts:

Back 75

Content Analysis

Front 76

In doing content analysis this should be reported when two or more coders assign communication behaviors to categories ( or two or more readers evaluate some communication act on a scale or index):

Back 76

Intercoder Reliability

Front 77

Internal consistency reliability is the degree to which:

Back 77

Mulitiple items are consistent in measuring construct or sub-construct in a questionnaire or survey

Front 78

A type of measurement level; for example: temperature

Back 78

Interval Measurement

Front 79

In doing content analysis, these are the things that are actually counted; much care needs to be taken when defining exactly what it is you are counting:

Back 79

Units of Analysis

Front 80

An instititional review board, or human subjects review committee, can make which of the following decisions?

Back 80

All of the above

Front 81

This is a type of random sampling. In this technique, the population is divided according to subgroups of interest, or homogeneous subgroup of the population with respect to its proportion to the whole:

Back 81

Stratified Sampling

Front 82

This is a quantitative system for collecting information. By asking questions, or having participants respond to stimuli statements, researcher can collect data that can be used to describe, compare, or explain knowledge, attitudes, or behavior:

Back 82

None of the above

Front 83

When the range is reported, it is impossible to determine how close or how far apart the scores are from one another. Thus, researchers use this as the standard calculation and representation of the variability of dataset.

Back 83

Standard Deviation

Front 84

Divide the population by the desired sample size to establish that every nth person shoud be selected; select a random number to establish where in the list to begin selection:

Back 84

Systematic Sampling

Front 85

Finding additional research participants by asking current participants to recommend indiviuals with similar characteristics:

Back 85

Snowball Sampling

Front 86

Using the individuals who offer to participate in a research study.

Back 86

Volunteer Sampling

Front 87

Ranking of preferences for political candidates:

Back 87

Ordinal Measurement

Front 88

A type of measurement level; for example, gender

Back 88

Nominal Measurement

Front 89

Type of mesaurement levels: for example, ranking of television markets

Back 89

Ordinal Measurement

Front 90

Type of measurement levels: Number of times the audience asks a speaker questions:

Back 90

Ratio Measurement

Front 91

This calculates the relationship, or correlation between scores at two administations of the same test, or measurement, to the same participants:

Back 91

Test Re-test

Front 92

This includes a summary of the literature the reseracher sought and studied to design and develops his or her research study:

Back 92

Literature Review

Front 93

This describes a concept in terms of its observable and measurable characteristics by specifying how the concept can be observed in actual practice:

Back 93

Observational Definition