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29 Cards in this Set
- Front
- Back
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brainstorming group
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generate many things as possible gives you more to work with
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advisory group
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gives advice no power
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quality improvement groups
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exist constituently
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decision making groups
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makes choices from alternatives
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project team
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a group of people whose goal is to complete the task or issue
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focus groups
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group of people that are asked about beliefs perception and attitude towards a product
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limitations of groups
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time needed, comformity pressure
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potential strengths of groups
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greater resource
potential for more thorough thought if everybody works together heighten creativity and synergy enhanced commitment to decisions |
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cohesion
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degree of closeness among group members
sense of group spirit grows out of communication extreme cohesion leads to groupthink |
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groupthink
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suppression of ideas
failure to think critically about ideas can result from:sense of invulmerability,too much cohesion, fear of speaking up |
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mediated message
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mediated by technology at some point
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mass audience
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a real lot of people
others alot some not so much need both for mass communication together not just one or the other movies tv radio etc |
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mass communication
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is a product we are sold we only usually see surface
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hypodermic needle
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post world war 2 shook many to the core of the inhumanity of human life, coming to grips with holocaust
fear of persuasion rapid developing technology |
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hypodermic needle assumptions
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receiver is passive
single powerful message receiver is acted on by message two step flow model opinion leader |
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opinion leader
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heavy user of media
passes media information to us people we know and interact with that get alot of media consumption look to those people for information on media communication context overlaps |
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multiple step flow model
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message travels through any number of opinion leaders no specific number
source-opinion leader-opinion leader-opinion leader- audience receiver is active |
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active reciever
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communication is a transaction
reciever assigns meaning to message meanin g is in people |
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functions of mass media
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uses and gratification
agenda setting cultivation theory |
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uses and gratification of Mass media
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seek out gratification of media for diffrent needs
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agenda seeting of mass media
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ability to call attention to ideas/events/people
gatekeeper |
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gatekeeper
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somebody who controls the amount of information we get from the media
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cultivation theory
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fosters belief about social reality
mainstreaming stable and homengous views resonance -congruent with a person's beliefs mean world syndrome-scariness factor the media likes to exaggerate support of a dominant social system |
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power
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power is perceived
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ceorsive power
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not true ability perceived ability
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legitimate power
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power position title
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expert power
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based on what they have done
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reward power
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ability to give things to people they value
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referent power
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based on personal
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