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15 Cards in this Set
- Front
- Back
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According to Neil Postman, by the time you are 20, you are likely to have seen about _________ commercials.
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1,000,000
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According to Larson, the phrase, "ethnic cleansing" is an example of...
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doublespeak
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Who defines rhetoric as "the faculty of observing in any given case, the available means of persuasion?
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Aristotle
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Which author discusses the theory of identification?
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Kenneth Burke
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What does Bennett invoke when he says "Do unto others as they themselves would have done unto them"
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the platinum rule
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According to Larson, which author is associated with an epistemic approach to persuasion?
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Robert Scott
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Which authors are associated with
"invitational rhetoric"? |
Foss and Griffin
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What does your text define as "warning people of potentially damaging information or persuasive attempts that will probably happen in the future?
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Innoculation
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According to Richard Weaver, "science" and "progress" are examples of...
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God terms
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Which element is NOT one of Packard's "eight compelling needs"?
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financial stability
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According to Dan Hahn, water metaphors
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elicit both positive and negative connotations
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What class of words does Weaver consider "words of judgment"?
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adverbs
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What concepts does Suzanne Langer develop in her approach to language?
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concepts and conceptions
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Which category of proof is best defined as evidence based on rationality and logic?
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Logos
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Where does Charles Larson teach?
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Northern Illinois University
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