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36 Cards in this Set
- Front
- Back
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medium |
any vehicle that conveys information |
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mass media |
The vehicles through which mass communication takes place |
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new media |
Technologies, practices, and institutions designed to create interactivity |
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The chain of communication (Harold Lasswell) |
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Shannon and Weaver’s Mathematical model of communication |
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convergence |
the bringing together of various media forms and technologies |
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corporate convergence |
the growth of large mediacompanies that have holdings in different kinds of media
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society |
-a general term for the body of institutions and relationships in which a relatively large groupof people live - an abstract term in which such relationships are formed |
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culture |
A particular way of life, whether of a people, a group, or humanity in general |
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political role of media |
Wide ranging public discussion often precedes gov. decisions to regulate in a particulararea and can bring pressure on govs. to take (or not to take) regulatory action |
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public sphere |
abstract place where people are able to discuss and consider matters of common concernand interest |
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media interfere in public sphere discussions |
refer to OP ED |
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Harols Innis |
1st analyst of the impact of new media Referred to electronic communication as an “outered nervous system” |
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Technological determinism |
a reductionist theory that presumes that a societies technology drives the development ofits social structure and cultural values |
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reductionist |
because it does not take consideration on human agency |
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Renaissance |
the beginning of a reassertion of reason |
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Humanism |
A broad philosophy that celebrated human achievement and capacity |
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Reformation |
An attempt to redefine religion and morality |
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Counter reformation |
backlash that re-established monarchical absolutism in Church and state |
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Enlightenment |
An intellectual approach based on a scientific and rational perspective on the world, afundamental shift in world view that forced science over religion |
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Industrial revolution |
Introduced a major change in social organization: with the application of growing |
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representation |
the act of putting ideas to words, paintings, sculpture, film, plays, television programs, orany other medium of communication Representations are simplifications and interpretations |
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signification |
- is using signs to make meaning - a sign is anything with a meaning- composed by two elements : the signifier and the signified - the signifier is the thing that we see/her/etc |
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indeterminacy of representation |
the idea that a sign can represent or signify more than one thing |
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intertextuality |
- meaning we make of one test depending on the meanings we have drawn from other setsof signs we have encountered - meaning is grounded in the relationships we find between diff texts. |
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polysemy |
the fact that signs can be open to a variety of interpretations |
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Libertarian Theory |
- the assumption that individual freedom is the first and foremost social goal to be sought - the belief that the limitation of powers of the state and other impediments ... |
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Social Responsibility Theory |
- A critique to the libertarian theory. The perception that the libertarian arrangement fails toproduce a press that is generally of benefit to society - The notion that social responsibility was born of a need to fight against the potential of newauthoritarianism by big businesses and ownership of the press |
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Mass Society Thesis |
Frames media as a party of a “commercial” or mass culture where media content is simplyan unsophisticated commercial product designed to placate the masses with cheapentertainment and, through advertising, incorporate them into a more consumer-orientedway of life |
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Political Economy and Marx |
- The belief that the capitalist system was premised on a set of social relations in whichpolitics and economics are inseparably linked - Critical political economy is concerned with the ways in which the media supports dominantinterest in society |
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Literary Criticism |
The study and interpretations of text. It explored the different ways that texts can beanalyzed |
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Structuralism, |
Struct.: the aim is to discover underlying patterns or structures that shape both texts angenres; to try to uncover common linguistic or thematic patterns that give them form |
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Semiotics |
Sem: the science of signs. |
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Post - Structuralism
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A critique of the idea that a consistent structure to texts exists and that theprocess of encoding somehow fixes or solidifies meaning for the decoder - The meaning is made in the act of decoding |
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Disc. Analysis: |
- Focusses on how language as a system of representation, provides us with a particularperspective or “position in the social world- |
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Content Analysis
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- it is used in conjunction with other approaches to identify specific characteristics of media content
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