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18 Cards in this Set
- Front
- Back
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• Be able to provide the name of the author of Uses & Gratfications
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Kats |
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Provide 4 typologies of Uses & Gratifications and example for each |
Enjoyment- cat videos, passing time- bordem, relaxation-netflix, social interaction- facebook |
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Be able to provide the author of Cultivation theory |
Gerbner |
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Be able to explain the difference in perceptions of the world between "Heavy TV" users and "Light TV" users. |
Heavy TV users are more likely to develop mean world syndrome; Heavy TV 4 or more hours a day, Light TV is less |
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Explain "Mean World Syndrome" and Resonance- provide an example |
Mean world syndrome is when a person thinks the world is meaner than what it truly is. There perception is skewed by their excessive exposure to violent TV. Resonance is when viewers' real-life environment is like their TV program. |
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Be able to provide the author for Agenda-Setting theory |
McCombs & Shaw |
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Explain the relationship between Media Agenda and Public Agenda and provide an example |
Media agenda influences public agenda. The more a story is covered the higher its importance will be to the public agenda. Donald Trump |
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Explain framing and provide an example |
Framing is manipulating the reader to think about certian things. It makes a story or a part of a story more salient. |
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Explain 2nd Level effects and give an example |
effects that spin the story such as lighting, angles, and so on |
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Provide the author Public Comm-the rhetoric |
Aristotle |
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Define Rhetoric |
The art of speaking or writing effectively |
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List/explain the 3 levels of rhetorical proof |
Logos-logic, ethos-credibility, pathos-emotions |
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Be able to list and explain each of the 5 canons of rhetoric (which is less important now) |
Invention-discovery of argument, arrangement- organization of material, style-use of language, delivery-coordination of voice and gestures, and memory(less important now)-mastery and rehearsal of content |
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Explain the Golden Mean |
Moderation in all things |
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Provide the author of semiotics |
Barthes |
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Explain the relationship between Sign, Signifier, and Signified; provide examples |
signifier is the actual sign (open sign); Signified describes the signifier. in the case of the open sign it means you can go in and buy things. Together, signifier and signified define a sign. |
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Explain the two types of sign systems |
Denotative- dictionary definition Connative- social overtones and emotional meanings associated |
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Explain the relationship between sign systems and cultural myth (ideology) |
Ideology morphs into sign systems |
