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20 Cards in this Set

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  • Back
Technology
The application of a specific logic of technique to the domain of human activity and behavior
Technique
A non-natural actualization of possibilities inherent in the physical world; derived from the Greek word teucho, the act of causing, bringing about, or bringing into existence
Organizational Communication Technologies
-Computer assisted (electronic mail, fax, computer, video conferencing, voicemail, audio conferencing)
- Computer assisted decision making technologies (management information systems, group decision support systems, expert systems, external information retrieval systems)
- Local and wide area networks of computers (intranet)
- networks of networks (the internet)
- computer assisted manufacturing technologies (CAD, computer aided engineering)
- all enhance the flow of communication in organizations
Features of Communication Technologies
- enhance speed of commmunication
- facilitate immediate acccess to info
- enable compex info exchanges across different geographical locations
- enable monitoring of employees
- fast processing of large amounts of data
Asynchronous Communication
Communication that proceeds interactively outside of "real time". Ex: email and voice mail allow sender to leave message without the requirement of the receiver being present
Technological Determinism
Technological innovations elad predictably and necessarily to certain transformations of society (or organizations)
Critical Mass Theory
The adoption of a medium as a function of the size of the community of users; a "tipping point" reached when the proportion of users is sufficiently large to sustain the technology
Media Richness Theory
Framework for understanding the media choices of organizational actors; hypothesizes that managers choose a communication medium suitable for handling the level of ambiguity of the task
Social Influence Model
Media choices influenced by existing communication patterns in the organization and the influences of peers and coworkers in an ongoing evaluation and use of new media
Dual Capacity Model
Every communication medium has the capacity to convey data andsymbols; in its symbol carrying capacity, the technology itself becomes the message
"Cues filtered out" Hypothesis
Electronic media filter out nonverbal cues, inhibiting the communication of social and emotional content such as interest, anger, joy, or doubt
First level Effects
Technical and anticipated practical effects used to justify the adoption of a particular technology
Second level Effects
Effects that emerge because new communication technology leads people to pay attention to new and different things, to organize and interpret relationships differently, and to expect different outcomes from their actions
Flaming
Blunt electronic discussions that can excalate to name calling and epithets
Hyperpersonal communication
highlights certain personal characteristics and downplays others
Technology Adoption Curve
New technologies initially used in ways similar to familiar technologies, over time innovative applications emerge through experimentation
E-commerce and E-business
e-business is the conducting of any aspect of an organization's work online; aspects of e-business that involve buying and seeling information, products, and services are considered e-commerce
Interactivity
the extent to which communication reflects back on itself by reacting and responding to past messages
Why Communication Technologies Fail
1) Systems often justified by promised efficiencies but typically increase workload
2) Systems designed to do too much
3) Too little attention given to human aspects of implementation
Types of interactivity
Simple
- Bi directionality
- Rapid exchange
- Increased volumes of transactions

Complex
- Feedback loops
- Medium responding to itself
- Evolution of medium as a result of reflecting on itself