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15 Cards in this Set

  • Front
  • Back
3 types of social norms
folkways, mores, taboos
folkway
a social rule to which people generally conform but there is little pressure to do so.
more
a social rule that when broken brings about a stronger reaction.
taboo
a social rule that is so strongly held that it doesn't need a law.
types of pick up lines
friendly, offbeat, humorous, altar, seductive
what is the berlo model
source encoder message channel decoder receiver
source
the idea person, has the idea to be communicated
encoder
takes the idea from the source putting into some code the receiver can understand
message
consists of code, content, and treatment
code
meaningfully structured group of symbols
content
the general meaning of what is being communicated, the gist.
treatment
how it is conveyed, reflecting the relationship between the source and the receiver.
Channel
the way we send messages, how we get our message to the receiver.
High Fidelity
when the message reaches the receiver with no interference.
Noise
can be both internal and external noise that comes between the source and the receiver distorting the message