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53 Cards in this Set

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Starbucks Mission


To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time

To inspire


First reported discovery of coffee berries


Kaldi, the Goat Herder


Circa 800-900

Ethiopian


May have been the first, ever, cup of coffee


Monk that crushed coffee cherries into powder and added boiling water

A gift from The Lord

Qahwa

Arabian, literally that which prevents sleep

Arabian

Arabian Traders

Brought coffee across the Red Sea into Yemen, where the beans were first roasted and the plant first cultivated on plantations


Circa 1000

Broiled coffee beans to prevent sprouting outside of Arabia

Arabians


Circa 1300

Islam spreading

Prepared coffee like bean broth because they believed it warded off evil

Muslims


Circa 1300

M

Turkish Law


Circa 1450-1650

A man who did not provide enough coffee for his wife could be used for divorce because it was highly regarded as an aphrodisiac.

Aphrodisiac

Coffeehouse opened in Italy

1645-1655

16

Coffeehouses opened in London

1652

16

Coffeehouses opened in Paris

1672

16

1615

Venetian merchant brings coffee to sell in Italy

Italy

First to transport and cultivate coffee commercially

Dutch

1690

Coffee Leaf Rust

Disease destroyed most the the coffee plantations in parts of Asia


1869

Sri Lanka

CSCE

Coffee, Sugar and Cocoa exchange

Exchange

R. W. Hills

Created vacuum packaging


1900-1910

Process the removed air from coffee packages

Luigi Bezzera

Invented first commercial espresso machine


1901

Shorter breaks

Ludwig Roselius & Karl Wimmer

Accidental discovery of decaffeination in 1903

Soaked in seawater

George Washington 1906

First mass produced instant coffee

Soluble

Melitta Bentz

Invented first coffee filter with ink blotting paper


1908

German

Father of Espresso

Dr. Ernesto Illy

Paint the tongue

Higher elevation preferable for bean maturation because...

Cooler evenings slow down maturation of the coffee cherries, allowing the flavors to develop more fully.

Cool

Grow bigger and faster than arabica beans

Robust beans

Less dense

Almost half of the coffee growing world cultivates robusta because...

It's more accessible

Inferior

The area known as the Coffee Belt

Equatorial band between the Tropica of Cancer and Capricorn

Equator

Outer Skin

Outer skin on the Cherry that is taut and thick

Pulp

Mostly water and sugar, the cherry's pulp by weight accounts of nearly 80% of the coffee harvest.


Often reused as compost for the coffee fields.

Mucilage

This sweet, sticky honey-like substance coats the bean

Parchment

Thin white parchment-like layer, similar to the papery skin on a peanut

Silver skin

Layer that protects the bean

Green Bean

Actual coffee bean


Each coffee cherry has two beans face to face

Peaberry

Only one bean developed in a cherry


Typically 5-10% of cherries

The purpose of color sorting

To identify and remove defective beans not caught during coffee processing or hulling


Can be done manually or using a color sorting machine

Farmer Support Center

Develops & promotes methods to grow high quality coffee, improve quality & total yield, and implement our CAFE practices

Starbucks Coffee Trading Company

Global purchasing.


Works with suppliers to manage green coffee purchases.


Manages business relationships and negotiates contracts.

Green Coffee Quality Team

Communicates needs to SCTC, manages recipes, product development, defines quality and also manages decaffeination and aging process

Average time a batch of coffee has been sampled by the time it arrives in stores

26

Which of Starbucks blends are aged

Sumatra & Sulawesi

Direct Contact Decaffeination Method

Uses methylene chloride

SWISS Water Contact Decaffeination Method

To soak coffee beans in warm water then run water through a carbon filter

Natural Decaffeination Process

To process beans with carbon dioxide and ultra pure water to remove caffeine gently

Eighth largest coffee producer

Guatemala

8% of Guatemala's exports

Coffee

Number of coffee farms in Guatemala

90,000


61,200 of which are small farms

Flavor Characteristics of Latin America

Cocoa or nutty, crisp, high acidity

Flavor Characteristics of Africa

Floral and citrus

Flavor Characteristics of Asia/Pacific

Full body, spicy flavors, balanced acidity and herbal notes

Bourbon arabica tree

High maintenance


Lowest yielding


Complex characteristics

Caturra arabica tree

Hybrid developed to be sturdier with higher yield


Shorter life span

Catuai arabica tree

Early hybrid developed to e stronger and higher yielding


Produces smaller beans

Four fundamentals if CAFE practices

Transparency, quality, social and environment


Transparency and quality are prerequisites

Why do we roast each coffee individually

Each coffee requires a unique roast to develop the best flavor possible

Why is a high grown bean more valuable to Starbucks?

It results in a harder, smaller, dense bean with complex flavors.


The denser a bean is, the darker of a roast it can take.