Chp. 13

Front 1

all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use

Back 1

Retailing

Front 2

a business whose sales come primarily from retailing

Back 2

Retailer

Front 3

using in-store promotions and advertising to extend brand equity to "the last mile" and encourage favorable point-of-purchase decisions

Back 3

Shopper Marketing

Front 4

serve customers who are willing to perform their own locate-compare-select process to save time or money such as Target or Kohl's

Back 4

Self-Service

Front 5

provide more sales assistance because they carry more shopping goods about which customers need information such as Sears or JCPenney

Back 5

Limited Service

Front 6

assist customers in every phase of the shopping process such as specialty stores like Tiffany or Williams Sonoma or department store such as Nordstrom or Neiman Marcus

Back 6

Full Service

Front 7

a retail store that carries a narrow product line with a deep assortment within that line

Back 7

Specialty Store

Front 8

a retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers

Back 8

Department store

Front 9

the most frequently visited type of retail store; a large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products

Back 9

Supermarket

Front 10

a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high turnover convenience goods

Back 10

Convenience store

Front 11

a store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services

Back 11

Superstore

Front 12

a giant specialty store that carries a very deep assortment of a particular line

Back 12

Category killer

Front 13

a retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others

Back 13

Service retailer

Front 14

a retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume

Back 14

Discount store

Front 15

a retailer that buys at less-than regular wholesale prices and sells at less-than retail

Back 15

Off-price retailer

Front 16

an off-price retailer that is either independently owned and run or is a division of larger retail corporation

Back 16

Independent off-price retailer

Front 17

an off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods

Back 17

Factory Outlet

Front 18

an off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees

Back 18

Warehouse clubs

Front 19

two or more outlets that are commonly owned and controlled

Back 19

Corporate chains

Front 20

a contractual assoication b/w a manufacturer, wholesaler, or service organization (franchiser) and independent businesspeople (franchisees) who buy the right to own and operate one or more units in the franchise system

Back 20

Franchise

Front 21

a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

Back 21

Shopping center

Front 22

a concept that suggests new types of retailers usually begin as low-margin, low-price, low-status operations but later evoke into higher price, higher service operations. eventually becoming like the conventional retailers they replaced

Back 22

Wheel-of-retailing concept

Front 23

all the activities involved in selling goods and services to those buying for resale or business use

Back 23

Wholesaling

Front 24

a firm engaged primarily in wholesaling activities

Back 24

Wholesaler

Front 25

an independently owned wholesale business that takes title to the merchandise it handles

Back 25

Merchant wholesaler

Front 26

a wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation

Back 26

Broker

Front 27

a wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods

Back 27

Agent

Front 28

wholesaling by sellers or buyers themselves rather than through independent wholesalers

Back 28

Manufacturer's sales branches and offices