Coffee Creamer Case Study

Improved Essays
• Fluid milk and milk-based products – This Proportion includes not only the milk, but also the milk-based beverages, yogurt, buttermilk, cottage cheese, milk-based chocolate drinks, heavy cream, dips, sour cream, nonalcoholic eggnog, flavored milk drinks, whipped cream and toppings. It occupies 34.1% of total sales.
• Dry, condensed and evaporated milk products – This part of the industry includes dry, whole, nonfat, skim, buttermilk, infant formulas, and the dairy product substitutes which includes but not only includes the soy milk, almond milk. This part product takes over 17.6% of whole industry sales.
• Butter – It takes the smallest shares of the whole industry, which is only 4.7%.
For the Coffee Creamer Production industry, it is divided
…show more content…
• Supermarkets & Grocery Stores (44511): These customers because of their large size and huge demand request, they directly order the product from the manufacturers. In addition without middle transaction, the price they have is lower than others.
• Convenience Stores (44512): They are like the supermarkets & grocery stores, but with smaller size and lower demand request.
• Food Services Contractors (72231): This type of customer typically means the restaurants.
• Coffee & Snack Shops (72221b): This type of the customers which points to the local coffee store and dessert store.
• Consumers (99): This type of the customer is the individuals, which means they are not doing any sales for the product. It turns to be the final goods.
Key Suppliers
According to IBISWorld (McCormack, 2016), it points out the following industries as the decisive suppliers for the Coffee Creamer Production industry:
• Dairy Farms (11212): They provide milk for further refinement into coffee creamers.
• Margarine & Cooking Oil Processing (31122): The common ingredient of non-dairy creamers are: palm oil, coconut oil, soybean oil and other
…show more content…
However, considering New York as one of the top five milk producers and one of the country’s largest population centers, coffee creamer producers takes more advantages for located in there. Figure 7 Business Location in Domestic
Coffee creamer producers tend to be located close to dairy and cattle farms, given the products' perishable nature and high transportation costs. Traditionally, creamer products were difficult to transport because they was very perishable. However, changes in ingredients and types of creamer products are increasingly allowing for greater geographic reach and longer shelf life. The Great Lakes, Mid-Atlantic and West regions are expected to account for the largest concentrations of industry locations.
The Great Lakes region is estimated to account for the majority of industry establishments. Wisconsin, the country's second-largest milk-producing state, leads the region. Further, the state is home to the largest share of all US dairy farms, making it ideal for creamer producers to base themselves in this region. Illinois and Ohio each have much smaller but stable shares of establishments in the region, given their large

Related Documents

  • Improved Essays

    Allround Drug Store

    • 558 Words
    • 3 Pages

    A lot of information was gathered from conducting retail store visits of our partners and seeing how the competition was represented in the marketplace. The differences between drug stores, grocery stores, and mass merchandizers was rather notable. Number of brands sold, shelf space, and pricing were just a few items from our gathered data that deferred when comparing the different types of retail distributors. The depth of and breadth of products that were carried in the drug store we visited fell in the middle between grocery stores and mass merchandizers. The drugstore that we visited carried 26 different brands of medicine comparable with our product, Allround.…

    • 558 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Warrnambool Cheese Case

    • 1484 Words
    • 6 Pages

    Business and Strategic Analysis of Warrnambool Cheese & Butter Factory Holdings Limited 1.1 Company’s Activities Warrnambool Co. Limited is one of the leading producers of high-quality dairy products for the last 125 years. It is considered the oldest dairy producer and seller in the entire Australia Market. In addition, it longest existence in the marketing has led to its massive employment of the locals to work in its South-West Victoria site.…

    • 1484 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    Grocery shopping is more diversified and evolved ever before. Individuals have access to a numerous amount of products that weren’t necessarily easy to obtain before. Trader Joe’s has done the impossible and have made it easy for consumers to obtain these products that used to be unreachable since there were limited places to buy them. However, they are not the only ones that have become household names while also innovating beyond regional and national traditional chains.…

    • 76 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Pret A Manger is a sandwich chain business, which focuses on creating natural food by using freshly, and organic ingredients. The chain shop objective is to distinguishing themselves from other fast food chains in the marketplace today. The selection of stores of Pret A Manger in New York City is particularly located beneath Midtown. The store location that I selected to conduct my field work was one of the furthest uptown in Manhattan, located on 52th Street and 7th Avenue. Once customers enter the store, located on the right side is the food selection.…

    • 486 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Essay On Trader Joe's

    • 459 Words
    • 2 Pages

    Bargaining Power of Buyers With many grocery chains across the world, the supermarket industry is very large and competitive industry. Trader Joe’s and other grocery stores can integrate backwards in this industry by creating their own brands. Trader Joe’s has their own unique labels and private brands. The discount prices and high quality products attract price-sensitive people who are bargain shoppers. With it’s collection of music, and wines it additionally attracts people 21 years and old, as well as well traveled and educated consumers.…

    • 459 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    2.3 Industry Trends Paper

    • 475 Words
    • 2 Pages

    3.2.2.3 Industry Trends The Supermarkets and Grocery Stores industry develops the largest food retail outlet in the United States. Businesses in this industry sell general lines of food products, containing fresh and prepared meats, poultry, seafood, canned and frozen foods, fresh fruits and vegetables and many others (IBIS World, 2014). Over the next five years, demand for the Supermarkets and Grocery Stores industry must increase gradually, producing a stable course of revenue. As the economy recovers and household disposable income rises, customers will increase purchases of premium-brands and private-label brands, enhancing average business sizes for grocery stores.…

    • 475 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    A gallon of Milk Smith's, Walmart, Target, Walgreen's, Natural Grocers and Trader Joes all have similar quality milk, and I wouldn't be able to tell the difference. These stores use bright colors, ads, and sales to promote their product. This induces more people to buy their milk. Walgreens stands out because they charge more for an average gallon of milk than any other chain store. If I choose to shop at Walgreen's, I pay for the convenience of a short drive.…

    • 446 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    EXECUTIVE SUMMARY Coffee market is continuously changing and this section include the marketing plan to show where Starbucks stands in this current market. Major changes in coffee industry include changes in the price of coffee, changes in buying habits of customers,new market entrants etc... Starbucks is well known for its exceptional coffee products and is regarded as the company that has revolutionized coffee business. Its origin is in Seattle,Wsahington. The company has its operations currently in 5 continents,in nearly 30 countries.…

    • 1975 Words
    • 8 Pages
    Great Essays
  • Great Essays

    Starbucks Case Study

    • 2837 Words
    • 12 Pages

    3.4) Bargaining Power of Suppliers: Low to Moderate * The main inputs into the value chain of Starbucks is coffee beans and premium Arabica coffee grown in select regions which are standard inputs, which makes the cost of switching between substitute suppliers, moderately low. *…

    • 2837 Words
    • 12 Pages
    Great Essays
  • Superior Essays

    Almond Milk Case Study

    • 1211 Words
    • 5 Pages

    Founders Ben and Jerry created their first ice cream flavors as a dairy product (Hoover, 2017). Even as the company grew, it was acquired by Unilever, and it expanded its product lines, Ben and Jerry’s has consistently produced frozen, dairy-based goods (Hoovers, 2017). Creating a nondairy product presents unique challenges from research and development stage through to batch production. Interviews with Ben and Jerry's food scientist or “flavor guru,” Kirsten Schimoler indicate that it took nearly three years and extensive trial and error to find a replacement for dairy milk and produce ice cream that would meet the company’s quality standards (Neimark, 2017).…

    • 1211 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    Therefore, the ability to analyze customer needs is a basic skill that requires constant improvements. Another one is to satisfy most of the consumers they have to do a research on what potential client will be interested. In caching customers eye Clare chocolate will have to identify how…

    • 835 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    4.0 Porter’s Five Forces The Porter’s five forces of the observer determine the competitiveness of competitors, the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers and the threat of alternative products and services. 4.1 Rivalry Among The Competitors (high to moderate) The use of concentrated coffee does not depend on the cost of the item, but the difference between each item and respect includes variables such as the brand estimate of the item, the market situation of the organization, and the nature of the customer's interest. a) The highly competitive business model…

    • 789 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally. The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee. Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Starbucks

    • 1587 Words
    • 6 Pages

    Economic factors are always significant for every business including Starbucks. Factors such as potential for high growth in developed countries, decreasing the rate of unemployment etc. help Starbucks in generating more revenue. But the factor like rising labor cost is a threat because the company has to spend huge amount of raw materials (Smithson, 2015). There are several social factors which influence the coffee trends among the…

    • 1587 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    EXTERNAL (PEST) Pestle Analysis is originally known as PEST Analysis, it is used to determine the impact of the external factors on the organization. Francis Aguilar was the one who originate this tool; he believes that PEST act as an important factor in scanning the business environment (Pandey, 2011). PEST stands for Political, Economical, Social and Technological factors. According to Pandey (2011) PESTLE Analysis is used to examine the current and future state of the industry an organization belongs to.…

    • 832 Words
    • 4 Pages
    Decent Essays