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21 Cards in this Set
- Front
- Back
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PSA |
Similar to the commercial except that it doesnot sell a product or service for money, but is made on behalf of a nonprofitorganization or activity and can include advancing an idea or policy. |
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Promos |
Most often promote the station itself: anupcoming program or series, a station personality, a contest for listeners – anythingthat induces the public to tune in or otherwise support the station. |
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Commercial |
Usually designed to sell a product or servicefor a profit-making advertiser. |
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What are the different types of commercials? |
Straight Sell, the Testimonial, Humor, Music, orDramatization |
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Ethos |
An appeal to ethics, and it is a means ofconvincing someone of the character or credibility of the persuader. |
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Pathos |
An appeal to emotion, and is a way of convincingan audience of an argument by creating an emotional response. |
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Logos |
An appeal to logic, and is a way of persuadingan audience by reason. |
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Station ID |
Usually 10 seconds long and consist of the callletters of the station, the city in which the station is located and,sometimes, the operating frequency of the station. Occasionally the station willattempt to find an identifying phrase to go with the ID. Station IDs are usedas promotion, which is why they need to be distinctive. |
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News Rundown |
A listing of all stories and their sources,which prepares the station for organizing and writing the script. |
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Soft Lead |
A dramatic or human interest bit that will holdan audience’s attention into the specific information of the hard lead. |
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Hard Lead |
Specific information; contains the mostimportant of the five Ws, succinctly telling the crux of the story. |
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Straight News |
Presenting the news without editorial comment. |
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Interpretive News |
When a reporter, who is an expert in aparticular area, say finance and economics, gives meaning and relevancy for thereader to information she has researched and gathered on a particular topic. |
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Investigative News |
Reporters deeply investigate a single topic ofinterest, such as serious crimes, political corruption, or corporatewrongdoing. |
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Advocacy News |
Editorials and commentaries are direct forms ofadvocacy news, presenting an overt point-of-view or personal opinion. Also canbe investigative writing and reporting, like the Watergate stories. |
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Shield Law |
Gives reporters protection against being forcedto disclose confidential information or sources in state court. |
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Protection of Sources |
A right accorded to journalists under the lawsof many countries, as well as under international law. It prohibitsauthorities, including the courts, from compelling a journalist to reveal theidentity of an anonymous source for a story. |
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VO |
Voiceover; a video narrated by the anchor |
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SOT |
Sound On Tape; sound and/or video, usually recorded in thefield, typically an interview or a soundbite |
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ENG |
Electronic News Gathering; a broadcast newsindustry description of television producers, reporters and editors making useof electronic video and audio technologies for gathering and presenting news ; permits greater immediacy in news reporting |
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What is the difference between writing for news and sports? |
Writing sports is similar to writing news. Thebasic principles and techniques apply to both. The style, however, isdifferent. If anything, sports broadcasts must be even more precise and directthan are news broadcasts. The language of sports is more colloquial and sportsexpressions are necessary in order to establish expertise by the sportscasterand empathy between the sportcaster and the audience. |
