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14 Cards in this Set

  • Front
  • Back

perception

process by which the brain organizes and interprets sensory input

sensation

process by which our sensory receptors and nervous system receives and represents stimulus from our environment

bottom up processing

analysis that begins with sensory receptors and works its way up to the brain

top down processing

information processing guided by higher level processes, like when we perceive things based on our experiences

transduction

the process of converting one form of energy into another that our brain can use. light energy processed into vision etc

psychophysics

the study of the relationship between physical energy we detect and its effect on psychological experiences

absolute threshold

minimum energy required to detect a stimulus 50% of the time

signal detection theory

predicts how and when we detect the presence of a faint stimulus amid background noise

subliminal

below the absolute threshold for conscious awareness

priming

unconscious activation of certain associations. like when you hear "rabbit" and then hear the word "hair" but hear it as "hare"

difference threshold

the "just noticeable difference" like how a musician can tune an instrument, or how font has to get bigger by a certain amount for you to notice it got bigger

weber's law

something has to change by a certain amount before the average person notices

sensory adaptation

constant exposure to a stimulus leads to decreased sensitivity. think of how you stop noticing a smell

perceptual set

a mental predisposition to perceive one thing and not another. vase vs 2 people kissing