Chapter 4: Social Responsibility And Ethics In Marketing

Front 1

An organization's obligation to maximize its positive impact and minimize its negative impact on society

Back 1

Social Responsibility

Front 2

The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders

Back 2

Marketing Citizenship

Front 3

Principles and standards that define acceptable marketing conduct as determined by various stakeholders

Back 3

Marketing Ethics

Front 4

Cause-Related Marketing

Back 4

The practice of linking products to a particular social cause on an ongoing or short-term basis

Front 5

Strategic Philanthropy

Back 5

The synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits

Front 6

The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations and business strategies

Back 6

Sustainability

Front 7

An identifiable problem, situation or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical

Back 7

Ethical Issue

Front 8

Organizational (Corporate) Culture

Back 8

A set of values, beliefs, goals, norms and rituals that members of an organization share

Front 9

Code of Conduct

Back 9

Formalized rules and standards that describe what the company expects of its employees

Front 10

Target Promotion Issue

Back 10

Target sends flyer advertising baby products to a 16-yr old due to previous purchases

Father didn't even know

Front 11

Green Marketing

Back 11

A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the naturalenvironment

Front 12

The efforts of independent individuals, groups and organizations to protect the rights of consumers

- Interest groups and individuals take action against companies they consider irresponsible by lobbying, letter and email writing campaign, boycotts and public-service announcements

Back 12

Consumerism

Front 13

These are usually responsible for creating and distributing the code of conduct, enforcing the code and meeting with organizational members to discuss or provide advice about ethical issues

Back 13

Ethics Officers

Front 14

Evidence shows that in the long-term there are no real benefits to being ethical or socially responsible

Back 14

False