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18 Cards in this Set
- Front
- Back
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mission statement |
sets out the organization's basic purpose for being |
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competitive environment |
the number and types of competitors the marketing manager must face and how they may behave |
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sustainable competitive advantage |
a marketing mix that customers see as better than a competitors mix and cannot be quickly or easily copied |
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competitor anaylsis |
organized approach for evaluating the strengths and weaknesses of current or potential competitors marketing strategies |
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competitive matrix |
a table depicting the results of a competitor |
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economic environment |
refers to macro-economic factors including national income, economic growth, and inflation that affect patterns of consumer and business spending |
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technology |
application of science to convert an economies resources to output |
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nationalism |
an emphasis on a country's interests before everything else |
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free trade |
refers to agreements between countries to not restrict imports and exports |
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cultural and social environment |
affects how and why people live and behave as they do |
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gross domestic product |
the total market value of all goods and services provided in a countrys economy in a year by both residents and nonresidents of that country |
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gross national income |
a measure that is similar to GDP, but GNI does not include income earned by foreigners who own resources in that nation |
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senior citizens |
people older than 65 |
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baby boomers |
people born between 1946 and 1964 |
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generation x |
people born between 1965 and 1977 |
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generation y (millennials) |
people born between 1978 and 1994 |
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generation z |
people born since 1995 |
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sustainability |
the idea that its important to meet present needs without compromising the ability of future generations to meet their own needs |
