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13 Cards in this Set
- Front
- Back
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environmental scanning and analysis |
to monitor changes in the marketing environment effectively |
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collecting information from secondary sources such as business, government, trade, and general-inters publications plays an important role in |
environmental scanning |
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three primary methods of collecting information for environmental scanning are |
observation, secondary sources, and marketing research |
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environmental analysis |
when a company takes the information collected through research and attempts to assess and interpret what it means |
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marketers who attempt to influence and change the various environmental forces have a blank response to these forces |
proactive |
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toyota has developed aluminum car bodies that are 100% recyclable and light enough to help conserve fuel. what kind of response is this to environmental forces |
proactive |
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marketers who view political forces as being beyond their control are taking a blank response toward these forces |
reactive |
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best approach a firm can take in responding to marketing environmental forces is |
variable |
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marketers primarily focus their environmental analysis on blank competitors |
brand |
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companies that compete for the same limited financial resources of the same customers are known as blank competitors |
total budget |
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the four major competitive structures are |
oligopolies, monopolies, monopolistic competition, and pure competition |
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mst marketers operate in a competitive environment of either |
oligopoly or monopolistic competition |
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oligopoly |
competitive structure that exists when just a few sellers control a large portion of the supply of a product |
