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10 Cards in this Set
- Front
- Back
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Who developed the printing press? |
Gutenberg |
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Who's the "father of press agentry?" |
Sam Adams |
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Who is the master of the "pseudomovement?" |
Phineas T. Barnum |
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What were Ivy Lee's contributions to PR? |
Opened the first PR counsel- Parker and Lee in 1905 Created Declaration of Principles- dissemination of truthful, accurate information Pennsylvania Railroad was one of his first clients Best known for work with the Rockerfeller family
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What did Ivy Lee think was needed in PR? |
Business/Industry need to align with public interest Active support from management Open communication with media Bridge business function with community level of employees and neighbors |
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What were Edward L. Bernays' contributions to PR? |
"Scientific Persuasion" Emphasized advocacy and persuasion Believed in social-scientific research Crystallizing public opinion Classic campaigns: Ivory Soap, Torches of Liberty, Lights Golden Jubilee
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What were Henry Ford's contributions to PR? |
Positioning (the idea that credit and publicity always go to those who do something first)
Publicists (being available to the press) |
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What was Samuel Insull's contribution to PR? |
Started "Bill Stuffer" |
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What was Teddy Roosevelt's contribution to PR? |
Press Relations- first president to make extensive use of news conferences and press interviews to drum up public support when congress was resistant |
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What are some of the possible reasons for the influx of women into PR? |
Higher salaries than comparable fields Firms can be started without a lot of capital Listening and Communication Skills Liberal Arts background that promotes writing and presentation skills |
