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33 Cards in this Set
- Front
- Back
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Public Relations |
A management tool to establish beneficial relationships |
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Dialogue Theory |
Dialogue-based approach to negotiating relationships. Include: -Mutuality -Propinquity (spontaneity) -Empathy -Risk -Commitment |
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Commonwealth |
The general welfare of public good |
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News Release |
A tool in public relations to provide information or promotion in news media |
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Media Kit |
A packet provided to news reporters to tell the story in an advantageous way |
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Video News Release |
A television news story look-alike created by public relations people |
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William Henry Vanderbilt |
Embodied the bad corporate images of the 1880s, 1890s with "the public be damned" |
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Social Darwinism |
Application to society of Darwin's survival-of-the-fittest theory |
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Charles Darwin |
Devised survival-of-the-fittest theory |
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Ivy Lee |
Laid out fundamentals of public relations |
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Ludlow Massacre |
Colorado tragedy that Ivy Lee converted into a public relations victory |
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John D. Rockefeller Jr. |
Ivy Lee client who had been the target of public hatred |
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P. T. Barnum |
Known for extravagant claims and hoaxes in publicity beginning in 1840s |
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puffery |
Inflated claims |
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George Creel |
Demonstrated that public relations works on a mammoth scale in World War I |
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Elmer Davis |
Led Office of War Information in World War II |
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Arthur Page |
Established the role of public relations as a top management tool |
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strategic communication |
Campaigns and messages to advance long-term goals, usually through mass media |
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media relations |
Focusing on relationships with journalists to facilitate coverage |
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media opportunity |
Staged event to attract media attention |
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Paul Garrett |
General Motors executive who encourage the company to act both in its corporate interest and in the employee interest. He called his approach to public relations enlightened self interest |
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image management |
A public relations function to create, groom and nurture client images |
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Edward Bernays |
Early public relations practitioner whose practice and scholarship helped define the field |
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crisis management |
A public relations function, ideally to devise plans to deal with possible crises ahead of time |
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Case Study: Tylenol |
When Tylenol capsules killed seven people in Chicago, the manufacturer Johnson&Johnson responded quickly. |
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search advertising |
Ads show up on-screen whenever you click on a search term chosen by an advertiser |
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lobbying |
Influencing public policy, usually legislation or regulation |
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government relations |
lobbying |
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political communication |
Advising candidates and groups on public policy issues, usually in elections |
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astroturfing |
A pseudo-grassroots campaign, usually in politics; a take-off of the brand name for an artificial grass product |
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whitewashing |
covering up |
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greenwashing |
Hiding environmental abuses while claiming to be eco-friendly |
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social media news release |
Internet-based news releases with links to related material and interactive opportunities for news reporters |
