Ever since high school I have had a personal interest in the social lives of others and how they are interpreted in the media. And up until college I just thought it was a hobby but in actuality it was a hidden passion of mine and that was public relations. From seeing publicist Jonathan Cheban with Kim Kardashian and Karen Civil with rapper Lil Wayne; I felt a connection like no other. Because of the friendship and trust they had between one another. When I first looked into public relation was of course the job description which I got from prospects.ac.uk, “You'll use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services, to businesses and voluntary organizations.”
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As word of mouth communication along with propaganda and public image controlled not only countries but ancient roman empires as well. But for the United States public relations really came into fruition during the revolutionary war with strategies and tactics using to pull audiences on opposing sides to really gain the backing of the people who they were fighting for. Using war as a public relations historical background may have some call it negative as war never really ends with a great view in at least someone’s mind, only because it was information twisted around hate and violence. “Another significant component to the profession’s development came from the Creel Committee during World War I. A member of the committee, Edward L. Bernays, later considered by many to be the father of public relations, was part of a massive verbal and written communications effort to gain support of the war. According to Bernays, ‘this was the first time in our history that information was used as a weapon of war.’” Coming from inforefuge.com. Also two major PR practitioners I would highly recognize as major contributors to the history of public relations would be Ivy Lee and Edward Bernays. For years it has been a debate for who is the true founder of modern public relations. But both definitely contributed and they have inspired me to push myself regarding the field of entertainment public relations. With much controversy over his infamous clientele “Ivy Lee is best known for his services to Standard Oil and its founder John D. Rockefeller. But those who are familiar with PR history know him better for introducing the term “public relations” and for pioneering the modern press release although he mainly used it as a one-way propaganda for his clients.” Also coming from ipr.org, “Edward Bernays refined Lee’s press release as a PR tool but he also contributed a lot to
As word of mouth communication along with propaganda and public image controlled not only countries but ancient roman empires as well. But for the United States public relations really came into fruition during the revolutionary war with strategies and tactics using to pull audiences on opposing sides to really gain the backing of the people who they were fighting for. Using war as a public relations historical background may have some call it negative as war never really ends with a great view in at least someone’s mind, only because it was information twisted around hate and violence. “Another significant component to the profession’s development came from the Creel Committee during World War I. A member of the committee, Edward L. Bernays, later considered by many to be the father of public relations, was part of a massive verbal and written communications effort to gain support of the war. According to Bernays, ‘this was the first time in our history that information was used as a weapon of war.’” Coming from inforefuge.com. Also two major PR practitioners I would highly recognize as major contributors to the history of public relations would be Ivy Lee and Edward Bernays. For years it has been a debate for who is the true founder of modern public relations. But both definitely contributed and they have inspired me to push myself regarding the field of entertainment public relations. With much controversy over his infamous clientele “Ivy Lee is best known for his services to Standard Oil and its founder John D. Rockefeller. But those who are familiar with PR history know him better for introducing the term “public relations” and for pioneering the modern press release although he mainly used it as a one-way propaganda for his clients.” Also coming from ipr.org, “Edward Bernays refined Lee’s press release as a PR tool but he also contributed a lot to