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11 Cards in this Set
- Front
- Back
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intensive distribution
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Having a product available for purchase in every outlet where target customers might want to buy it.
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selective distribution
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Making a product available in a limited number of outlets in a geographic area that meet certain criteria
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exclusive distribution
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Making a product available in only one outlet in a geographic area.
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channel power
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The capacity of a particular marketing channel member to control or influence the behavior of other channel members.
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channel leader
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A member of a marketing channel that exerts authority and power over the activities of other channel members.
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channel partner
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The joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage
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mass market manufacturing
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Traditional method of building and maintaining inventories based on sales forecasts
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build to order manufacturing
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A production method whereby products are made when an order is placed by the customer according
to their specifications. |
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just in time manufacturing
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A process reducing inventory levels and delivering raw materials just when they are needed on the production line.
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channel control
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A situation that occurs when one marketing channel member intentionally affects another member’s behavior.
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wisms
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-products in the introductory stage have a shorter distribution channel than a product in the maturity stage
- The longer the distribution channel the cheaper it is for the producer -get the money up front, stay out of jail, get the money up front |
